adaption, Author tools and hacks, Faith, ingenuity, Laura Bartnick, op-ed

Ingenuity Colors a Wall

By Laura Bartnick
Managing Partner, Capture Books

During the holidays, I had the opportunity to host the inventor of a well-received artists’ pastel, the Terry Ludwig Pastels and his lovely wife in my home.  I learned how his creative need for widening a small array of pastel colors to vastly more colors begat an ingenuity to create them himself.

For Terry, learning how to mix and shape these new pastels for personal use led to bulk mixes of the pastel shaped chalks and also to the business of selling them to other artists. Soon, the success he received outgrew his ability to paint and to run the pastel business. Fortunately, in retirement, Terry’s son, Geoff, continues to run the family business.

INGENUITY COLORS THIS WALL

Soon after, another company came to my attention, an innovative and ingenious company that actually grew in lean times when other companies gave way to the competition.

Braun Brush Company is one of America’s oldest family-owned industrial brush manufacturers. From the start, Emanuel Braun, a German immigrant, implemented handmade, quality manufacturing techniques to produce brushes as effective household tools. They became popular.  Who doesn’t need a variety of brushes, right?

However, at the turn of the century when the industrial revolution started, the factory, like most small manufacturing businesses, fell on hard times. Mass production by machine, whether inferior in quality or not, overwhelmed them. Authors and publishers might relate to the phenomenon as they experienced the mass marketing of self-published books took over the marketplace.

Again in the 50s, when China began mass production of common household items to America, Braun, could have given up production of his homemade brushes.

pexels-photo-45059
Photo by Dom J on Pexels.com

Instead, Braun began identifying a person at a time needing one unique brush. He could still fill that market of one each time he designed a unique brush making his mark up, because the machines were making multiples for the masses, not unique needs. Finding one-of-a-kind niches, inventing brushes for commercial institutions such as NASA and nuclear plants for cleaning silos, sustained Braun’s brush business.

Braun cylinder brushREINVENTING THE WHEEL – A GOOD INVESTMENT?

Artisans and business people are often warned not to waste time or resources in trying to reinvent the wheel. In this instance,  I’ve learned the opposite is true. It helps to be willing to reinvent the wheel for different purposes and vehicles.  Thinking about this, it may be common sense that the same wheel would not suit all purposes, nor does the same brush.

Braun understood that not all designs were for all people, so he turned the tables and specialized. Ingenious. Sometimes it isn’t the quantities, but the value of rarity. Due to the improvisation and determination of the family owners and managers, Braun continues to design, craft, and sell brushes in new markets.

I have discovered, time and time again, that one person may be a visionary while others must get on board with the business sense, varieties of production needs, or sales in order to make the business succeed. Each person must use ingenuity to succeed in creating a full picture from the puzzle pieces.

NOT EVERY CREATED THING IS PRODUCED FOR ALL

Some people mass-produce their art for those who decorate personal spaces with reproduced poster art printed on less quality paper, sold, and appreciated en mass, ie. think the paperback novel or Kindle readers.

Some people want to see their own work up on the wall, ie. think the vantage press hardcovers or those who use their books for establishing a legacy.

Some only want to produce enough work to give gifts to friends, club members, and business associates.  Others need to make a living and are able to gain the aid of professionals to either become a classic household name in a genre or form.

In readers as in the art world, there are those who collect, those who invest in local artists and masters.  You understand, if you have an original signed and dated piece from a local artist, author, or a master in any era, it is safe to say that only those who come into your space will likely see it.

Like showing off a beloved library, an original art piece may be the dictating factor for how the rest of the space is decorated and furnished.

KEEP UP WITH HUMAN APPETITES

Finding and selling to the markets basically means that the creator has discovered a way to feed someone’s appetite. It comes down to that.

It’s great to create new stories and new things, but there are some things that are universal patterns and needs requiring  some pattern of format or reformatting. This is true in writing a widely read book.

A novice author dreams of seeing his or her book mass-produced. For me, when the self-publishing phenomenon happened, when all manner of marketing and social networking advice overwhelmed me, I floundered and moved into low gear. The transformation of the bookselling industry was about to spit out the hobbyists from the author-entrepreneurs. And, I wasn’t ready to give up.  In digging in my heels, I had a lot to learn.

One of the things I learned related to finding a niche of readers, and describing my book as the answer to their appetite for discovering the source of creativity and learning to follow a true pattern of success.

In 2020, when I approved the final revision of my book, Welcome to the Shivoo!, I smiled thinking, “That’s a book I want to buy and read myself!”

Authors and publishers aim for more readers and merrier times. Whether this dream becomes fact, real art always comes from the heart. When an artisan believes in his or her process and skill, adapting ideas to reproduce stories in a bigger way and by a preferable means becomes real-world work.

What a delicious assurance.

 

Occasionally, authors believe they have written their only masterpiece.  With the work and expense required to establish themselves, it feels unlikely that another manuscript so heartfelt and well-researched will ever pour from their fingertips again.  They want their books to be mass-produced, and when at first this fails to happen, spirits fall in chorus like a requiem.

It’s simply the excitement and pathos of a first book singing out a delicious moment. But, there is a whole new career awaiting.

Getting a book published produces a bell-curve of an overwhelming high and extreme low of emotion before the reality of the artisan’s business work ethic sets in. However, it is unfounded to think that new inspiration can never spurt to the surface again considering the wellspring of ingenuity contained in the life events of any artisan.

Imagine logo Capture Books_smallWhen a writer has found one passion, another passion will likely emerge parallel to the appetites sparking at the time. An opportunity to produce a sequel or a similar brand of book will begin to tug at a sleeve. The question is, will the creator accept being the vessel in the future? Will the creator continue to find the hope and motivation as Braun found to prepare for a future society, to accept this new manuscript in the new language of a new people?

I like to keep a notebook, camera, and recorder nearby to document the interesting things that pass through my life so that I may one day adapt them into new art, or writing, or sales systems.

This slideshow requires JavaScript.

Making investments of time, making new connections, encouraging and celebrating old friends, building a stack of different contact lists, figuring out new sales taxes, new applicable laws and trends, learning software and state of the art sciences, showing up to present at libraries and social clubs, and learning the ropes of publicity, are they worth the effort to you?

Every day, you and I are just like Emanuel Braun who was beckoned and wooed by life’s need to survive in New York’s transitioning society and the crux of needed creativity. You cannot blame your competitors who found a rung on the ladder before you did.  Learn from them. You cannot hold customers captive without new products. Keep inventing.

You and I are the ones who must continue to get gritty, work late nights and early mornings, research, edit, barter, and train.

Be Braun.

Author tools and hacks, better together, Big Creek Appalachia, Bridges, captive audiences, Charmayne Hafen, dying well, GK Johnson, Speak Wonder

Why Hybrid Publishing? Why this Co op?

Here’s a colorful picture of the hope. Lying on the ground are many colorful leaves.

Winter is approaching, but these leaves are making their statement, and a photographer was clever enough to memorialize the image.

Here, we believe that hope is realized in community.

Within the Books For Bonding Hearts agency, we share the author journey with many varied and colorful authors and speakers. We gather contacts for our author mailing lists. We help authors reach out to libraries and gather their publicity tools. We vet advertising opportunities. We record interviews for Captive Audiences or refer our authors to other podcasters, radio opportunities, and audio book companies see our first book Mister B or The Big Creek Series by Tonya Blessing, recorded by professional voice actress Courtney Patterson.

Books for Bonding Hearts is the agency helping a boutique publishing group, Capture Books.

Are you one of these colorful leaves on the ground? Tell me, what are you hoping for?

So many creatives swing on this pendulum between “spiritual talk” and “pragmatic living.”

Occasionally, the two ends of the pendulum meet up for coffee, and they discover what time it is. A piece of art should be born. It is born. Viola!

In fact, I met with a friend in the middle one day to ask her about her intentions regarding her own writing skills. “It’s time,” I said.

“Funny you should mention my writing!” She said. Many years ago she’d surprised herself by writing a piece of poetry in her history class. It seemed good to her, and so surprising. So, she decided to memorize it. 

“What? Have you ever told anyone?”

“Not that I know of, no.”

“Do you still remember it?”

At the age of forty, she roundly quoted the whole thing without a hitch sitting in the passenger seat of my car.

And golly, it was good. When I told her so, she shrugged and sighed and said that since she had also written a song once, and then this poem, she was convinced that there was some creativity stuffed inside of her somewhere. But she had no idea where to find it again.  She had been living between the “spiritual talk” and the “pragmatic living” for a very long time.

Creatives need community.  We need to breathe where there is a view to grow the precious seeds of color. We need to keep track of time gained and time lost. We need to give each other assignments that bring our brains together with our spirits and cast that vision for a perfect landing.

We need to touch each other’s lives with our own creative voice, not just spiritual talk, or pragmatism. Our souls need to be filled with mojo!

If God’s grace isn’t guiding the actionable hours of your day, the choices and relationships you make, and your own creativity, then honestly? I wonder if you are hobbling God’s purpose squirming around inside you on the ground.

It was kind of fun to sew together the many small pieces so that I could take a good look at the bigger picture, that is, why we do what we do. My little exploration into video making, that is.

Why do we come alongside of authors and entrepreneurs?

Making the video was a discovery experiment, but it touched something inside me so valid and sweet, like piercing a shaken up can of soda, and the pop spewed in wonder like a fountain.

pexels-photo-862517

SEWING CREATIVE BITS TOGETHER CREATES VALUE

When someone uses his or her unique voice, it joins a variety of things together, as two pieces of fabric can be sewn into a shirt, a sleeve added, and buttons.

The cloth becomes larger than the sum of the parts when it becomes a shirt.  It doubles its value.

This is why we are desperate for community. We use creative juices like threads sewn together for the purpose of creating a shirt, a pair of pants, a dress, or a pair of socks. Bits of fabric are no longer random. Like the need for tailoring the raw sheets of material into a garment, the threads of fabric find their purpose.

We need to find the meaning for the poetry of our existence.

An author might enter into an author co-op, or a hybrid publishing company, and discover that creative juices in many areas exist, not only do they exist,  but they swell to overflowing in such company!

This is because

  • When authors see the benefits of applying business to their craft,
  • When they add up the expenses and profits and create line item budgets,
  • Then they open up a new brain synapses that
  • Triggers a sum where places of personal worth and value can land. 

Understanding the quantum physics of a group effort in publishing and marketing is the math which defines the bottom line. This bottom line can trigger a God-given energy and value to a creative goal never before articulated, perhaps never faced.

Joining a publishing and marketing co-op puts a framework to creative dreams and hobby writing.  We need to understand the costs, the additional work to build a goal. We need to be inspired by the possibilities of sales and speaking opportunities.

Joining  a publishing and marketing co-op makes you accountable to be your own magnanimous best friend. A group like you! You can see the way then to invest in yourself. The group will help you understand that your God-given gifts are not only meant to make you curious, but they are meant for a greater good.

Shivoo Bk Mobile device

Welcome to the Shivoo! I wrote this book all about the power of community in publishing your prized manuscript and then making sure you reach the audience thirsting for it.

When we give ourselves this gracious gift of time to rest and dream and process in an community fashioned for accountability, it means that we are able to give a reason for the hope that lies with us on a very personal level in a uniquely styled expression.

Find out more. https://booksforbondinghearts.com/why-hybrid-publishing/

MY BLESSING TO YOU FOR A CREATIVE LAUNCH

May you rise up into your own Resurrection Day through Christ Jesus, and through His community, His Church, His body. May you unhobble that precious inner soul that God gave to you in hopes that you would use it. No one else was created like you.

Only you can speak your wonder into your world. Let’s go for it, shall we?

Uncategorized

Book Trailers for Golden Stories

Are you looking for a publisher who offers multimedia book trailers for your promotion efforts? Look no further than Capture Books.  http://Booksforbondinghearts.com/