Advice, Author tools and hacks, featured, Laura Bartnick, op-ed, Speak Wonder

Models of Author-Speaker Income

At the Capture Books retreat (fall, 2020), the question was posed in open session, “What kind of money do you actually make when you speak on an author platform?”

Trying to filter the pointedness of this question, I diverted the authors to talk about the variety of benefits they have received through public speaking. And, there are many– were many prior to Covid-19 state rules and restrictions.

After many of these benefits were discussed, including the fact that authors have continued to make appearances even through the pandemic this past summer, the question was posed again, and to my surprise, authors in the room rose to the challenge, opening up about their choices and experiences in forms of payment for speaking engagements.

Taken aback at the variety of models used, I was impressed by the author’s willingness to discuss individual finances.

Because the models were so varied, the opportunity to cover them for an article on publicity seemed like an appropriate topic, and an important one, to offer for exploration.

Books sold at events can represent the best money an author earns apart from being underwritten by a name brand.

Since an author rarely makes more than two dollars on each book sold through a store or book selling distribution service, an author’s presentation at public events can help sway not only market sales of one’s books, without a middleman, but also provides authors with an opportunity to address topics of personal importance to them.

Authors are influencers, after all.

But, how does an newer author get booked?

One author, a media library specialist, said she was regularly offered a pretty decent flat fee for public speaking in relation to her specialty. Her presentations were given to audiences of educators, other librarians, and media-industry professionals. Being employed by a school system helps.

To this end, it may be worth it for an author to get a three year substitute certification or license in order to speak as a teacher’s substitute.

Why is this? A school system has pre-tested their employees, thus an employee asked to present at an event is regarded to be free of liability silt, overcoming the first bar of recommendations.

Additionally, a substitute teacher has already proven an ability to organize under pressure and has some ability to manage time, a message or presentation, and is able to hold the interest of an audience.

Any teacher who has learned to use hooks and gimmicks can grab the attention of an audience. A great teacher keeps a prop or two hidden up his or her sleeve in order to entertain. So, an author who also happens to be a teacher has a distinct advantage in the field of speaking at educational events.

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Another author, a ministry founder, said that since she regularly spoke to women in retreat settings, she often requests that an honorarium or love offering be taken. She also asks that she be allowed to sell books from a book table.

Since she views each of her speaking opportunities as a ministry event, she doesn’t want an awkward conversation about payment to delay or burden the relationships. Mixing business and ministry outside of traditional employment can cause unnecessary speculation. She doesn’t want any of this to get in the way of her greater goal. She does, however, ask for the travel expenses to be covered and the hotel accommodation if she has to stay overnight.

The point is not to go broke

When asked how this model works out financially, she said that most often, the offerings have been generous and they have covered her expenses and time. Because the woman asking for a reasonable model of payment was known to have small children, this author then added to her experience telling about a time when Capture Books had booked an name branded author for one of their retreats. This name branded author had small children. In the author’s contract, there had been a childcare line item, and it had happily been paid.

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Another author who writes and sells gift books said that she often approaches gift and novelty shops as well as libraries for book signing events. These venues are in addition to local festivals and church events.

Since she often brings supplies for workshops such as making vision boards and life maps, her contract request includes the price of one of her books with the cost of art supplies. We call this wrapping the cost of a book into the price of her author appearance.

Bonus: In addition, she also offers a clever and quick gift wrap option for books for tips.

In most venues, authors pre-autograph stacks of their books for signing events so that they don’t have to be distracted by writing out a full dedication page while others are waiting to speak to them.

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One author said that she felt a certain freedom and joy when she presented educational workshops on her unique process of creativity.

She speaks to creative writing classes as a substitute teacher, and group therapy counselor. In the course of her presentation, she can ask the students to look up her book on Amazon and bookmark it for purchase if they are interested. She divulged that it is mostly the booking of these opportunities that has been difficult for her.

The group discussed the possibilities of approaching the receptionist with the conversation to present for a counseling group, state run health associations, and charter schools or colleges.

With or without a hired publicist, this off-topic conversation drifted into using the contact lists provided by Capture Books to woo speaking opportunities through well-edited emails with great opening lines, a couple of endorsements, and then following up an email with a phone call to the receptionist.

During stay-at-home seasons, Zoom or Skype conferences work well for joining a classroom already set up by the teacher and school system.

At this juncture, a brainstorming process took place about who is hiring for speaker events, and included the convenience that many of these groups have a set fee with the option of hosting a book table. An author shouldn’t feel embarrassed to ask about a set fee or a book table.

It is the author’s job to bring their own tablecloth, banner, postcards or bookmarks, a sheet to collect new contacts’ emails, and books, plus a couple of different ways to accept forms of payment.

Square and PayPal were the main forms of receiving payments preferred besides cash. But, many customers do not carry cash or exact change, even when they are shopping at holiday bazaars.

Why is the productivity so much higher when an author speaks at an event?

When speaking authors sell their own stock of books at events, the middle man fee is eliminated because they don’t have to pay the brick and mortar store their hefty fifty percent cut. [Though, when speaking at a book chainstore, the store’s retail policy will demand that the books are purchased through Ingram or Amazon. sold according to the list price guaranteeing their cut.]

Otherwise, the author can choose to offer the audience a discount, or they can sell the book for what it is valued at, or they can simply wrap up the price of the book with the cost of their presentation and offer each person who comes an autographed copy.

Some authors give their books away in order to woo someone to their business or product.

Authors make money and choose to work in a variety of ways because every author is uniquely gifted and embodies unique aims for having written their book(s).

In addition to the models mentioned above, an author can find partnerships in:

  • charities
  • alma maters
  • athletics organizations
  • youth organizations
  • senior organizations
  • sales organizations
  • hobbie organizations
  • missions events
  • religious denominations
  • and corporate causes.

In the beginning, and continuing for some authors throughout their writing career since they do not have a national platform for their book topics, they must be able to borrow a platform.

Take a moment to investigate online one of the above potential partner platforms for drafting an author email to and a follow-up telephone script. Reflect on your good relationships with an organization from your past and follow the trail to where it might lead. Then, repeat and file your emails into a computer file or desk file. Begin working methodically through these contact lists.

Remember that power of familiarity

When you find an intersection of interest between yourself and a possible event partner, make sure that you put them on your email opt-in list so that your author name, press releases, and recommendations come regularly to their inbox.

Books are still sold at charitable auctions and fundraisers. One of the Capture Books authors sold her humorous housewarming book, Before Long, Let’s Move!, in a picnic basket at a State-wide realtor’s conference last year.

Authors can look at speaking events as a way to broaden their unique voice and ministry, a way to raise awareness for a cause, and as a way to offer their talents to an educational system or charity for fundraising or a church or corporation for special events.

At the very least, when an presentation is booked, the author’s book is highlighted in pre-presentation materials and in the introduction when welcoming the author to the stage.

If you want to sell books, get yourself booked!

©Laura Bartnick, 2020, is the managing partner of Capture Books, a boutique publishing group.
Laura Bartnick
Laura Bartnick is the author of Welcome to the Shivoo! a creative and inspirational guide to entering into the Creator’s great party.
G.K. Johnson, author of The Zealots, 2021, historic fiction surrounding the Passion of Christ
Tonya Jewel Blessing
Tonya Jewel Blessing, Appalachian novelist and Bible Teacher
Sue Summers, education and media, co-author of Soothing Rain
Denise Dunham, children’s author, A Perfect Tree, offered in English and a Thai-English translation
Kathy Joy, Author of the Breath of Joy seasonal event gift books
Charmayne Hafen, M.A. young adult author of the Land of Twilight Trilogy and Indebted: The Berkshire Dragon

 

 

auralee arkinsly, Author tools and hacks, better together, family caregiving, improvisation, op-ed

Closeted Confidence in a Shoe box

Two days ago, I discovered a shoe box on a shelf in my closet.

For six and a half years, I’d been caring for a parent, hence most of my stuff had been closeted away all of that time.

I brought down the shoe box intending to toss it borne on a tad of disgust for the things one keeps. To my great delight, I rediscovered all of my favorite jewelry and hair clips inside! Even my wedding ring was there, and I might have tossed it away!

As I sorted through it, I remembered, however vaguely, that I’d put it all in there and hidden it under the bed when we were selling our old house so that strangers walking through the house wouldn’t find it. Then, when we moved to my parent’s house, I’d just stuffed everything I had into closets, including this box. I never imagined that it would be almost seven years before I’d find it again.

An elastic bracelet was one of the first things I touched. I slipped it on remembering the women’s retreat in which I’d made it. The letters read, C-O-N-F-I-D-E-N-T. It was from the retreat in which a speaker helped us examine our names and the way we felt about ourselves. She had challenged us to lay our insecurities, failures, and sins at Jesus’ feet, and allow Him to do what He’d promised, to give us a new name. Then, the speaker asked us to make a piece of jewelry with the new name on it so that we would have our own landmark of His promise over us. It was a way to help us live in the new name.

I’m so glad I found that little elastic bracelet. It brings me to my knees in Christ, and it raises me up in the same instant to live fully in Him.

Some people have said they stand in awe of the things I’ve tackled and accomplished in life, but that just isn’t the way I feel. Naturally, I am never very confident when my eyes are on myself, my failures, my longings, and my attempts to figure things out. I do tackle things that others don’t try out, but then, I pay the price for trying because there usually isn’t a “how-to” list or a mentor to help me get ‘er done. So, like Peter who got out of the boat and began walking toward Jesus then began to sink when he looked at the waves, I also tend to sink in despair and self-loathing.

I knew a girl in college who couldn’t find her voice. She whispered whenever she spoke. Several years later, I ran into this sweet girl who was transformed and now vivacious! I saw that she had become a leader in her church and she’d somehow found the umph of her vocal cords. She was happily married, and people had only good things to say about her. She told me she’d found her voice when she read all about the Lord and His goodness toward her particularly, and His plan for her.

Some people struggle because of the things they’ve been told by a parent or someone in authority over them, things that are lies. Some people struggle because they do not feel beautiful or mentally or physically or socially well-equipped. How did the Psalmist get to that place where He could praise God for his mind and body?

I will praise You, for I am fearfully and wonderfully made; Marvelous are Your works, And that my soul knows very well.

Psalm 139:14

My emotional life has honestly been a roller-coaster for good reason. However, when I take my eyes off of myself and put them firmly on the Lord, I can find the courage and confidence to keep on keeping on.

Jesus said very little about being confident. He only said, “I am the way, the truth and the life. No-one comes to the Father, but by me.” John 14:6 We often skip over the first bit and go directly to the piece of evangelism, but does this verse say Jesus is the life? Does that mean He wants me to live fully and pursue the dreams in my heart and to increase my skill and to be a good steward of my relationships and things? Why YES!

The Bible is clear that He also “was the Word and the Word was with God, and the Word was God. He was in the beginning with God. All things were made through Him, and without Him nothing was made that was made. In Him was life, and the life was the light of humanity.” John 1:1-4 — Okay, that’s a WoW!

Ask for help with your book

To clarify, “Then God said, ‘Let Us make man in Our image, according to Our likeness; let them have dominion over the fish of the sea, over the birds of the air, and over the cattle, over all the earth and over every creeping thing that creeps on the earth.’ So God created man in His own image; in the image of God He created him; male and female He created them.” Genesis 1:26-27 This says to me, that you and I have been given relationship, assertiveness, creativity, ideas, and the abilities to articulate and to make things happen in teamwork as He did.

I can be confident to initiate and also to ask for help. The Triune God acts as one mind and spirit. Wouldn’t it be great to act in unity with each other, helping one another succeed? Confidence is about a solo act, but it does begin with an understanding of who I am in God, and beyond that, who I am hidden in Christ in God.

Those who trust in their riches will fall, but

the righteous will thrive like a green leaf. Proverbs 11:28

This is the confidence we have when approaching God:

that if we ask anything according to His will, He hears us. 1 John 5:14

Have I not commanded you? Be strong and courageous. Do not be afraid; do not be discouraged, for the Lord your God will be with you wherever you go. Joshua 1:9

In Him, and through faith in Him, we may approach God with

freedom and confidence. Ephesians 3:12

But blessed is the one who trusts in the Lord,
    whose confidence is in him.
Jeremiah 17:7

“[. . .] With him is only the arm of flesh, but with us is the LORD our God to help us and to fight our battles.” And the people gained confidence from what Hezekiah the king of Judah said. 2nd Chronicles 32:8

Let us then approach God’s throne of grace with confidence, so that we may receive mercy and find grace to help us in our time of need. Hebrews 4:16

Find more Bible verses about confidence here.

God bless you and all you accomplish as you put your faith in Him! Here is a benediction to lift up your life forever. This is what God says:

I will change your name ... You shall no longer be called Wounded, Outcast, Lonely or Afraid. I will change your name ... Your new name will be Confidence, Joyfulness, Overcoming One, Faithfulness, Friend of God, One Who Seeks My Face. - Isaiah 62-4

Auralee Arkinsly is an author with Capture Books. In each of her books, Before Long, a housewarming book, and her book for first and second graders, Darling Hedgehog Goes Down a Foxhole, Arkinsly writes about life’s quandaries with great humor. ©2020 Capture Books and its authors are happily represented by the publicity of Books for Bonding Hearts where you will find several children’s books of high literary quality.

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Advice, featured, How To, inspirational, op-ed, Tonya Jewel Blessing

The Woman Writer

Tonya Jewel Blessing

Most often when the day draws to a close and bedtime is near, my thoughts turn toward the story I am currently reading, and my heart swells with anticipation for when I climb between the sheets, gather two pillows on which to rest my head, switch on the lamp next to my side of the bed, and open a book to the dog eared page where I left off the night before.

Reading in Bed

I read myself to sleep most nights. Sometimes the book is so engaging that I read myself awake until the wee hours of the morning.

As a small girl, I fell deeply in love with books, and my admiration has not waned.

Along with my love of reading as a child, I dreamed of being a writer. I thought all writers were famous and lived loftily in houses in lovely places. They were also people of means who traveled the world looking for the next setting for their grand-scale story.

I have written three books (two novels and a leadership tool for women in ministry) and have a third novel in mind. BUT, somehow, the exotic places in my dreams and the resources to explore and experience adventures around the world based on book sales have not happened.

Writing and publishing are time-consuming and costly. In fact, it took me several years in the business to begin seeing a small profit. For the first two years, virtually nothing much sold. Sometimes, that can be the entire life of a book. But something hit a nerve somewhere in the third year of marketing of my first West Virginia book, and it made such a turn around that I wrote my sequel.

Writing and publishing a novel is a long, complicated, collaborative affair…

Jim Fergus

Last year, an audiobook organization located in Atlanta, Georgia approached me about recording my novels: The Whispering of the Willows and The Melody of the Mulberries (Book 1 and Book 2 in the Big Creek Series). I was paid a nice advance, and the contract included receiving a small sum of money from each recording sold after the number of books represented by the advance had been sold. I paid my publisher, Capture Books, for negotiating the arrangement out of the advance. I am proud to say that last month, I received my first royalty check from the audiobook distributor for $34.

This morning, I opened my email to find a nice review from Midwest Book Review, the official book reviewing agency of Amazon. This is what it said,

“An exceptionally well written and entertaining work of historical romance for young adult readers that is unreservedly recommended for both high school and community library collections, it should be noted for personal reading lists that ‘The Melody of the Mulberries’ is also readily available in a paperback edition.”

A young writer recently asked me about the probability of her making a living writing. My initial thoughts were about the costs involved and the time spent in meetings and working on marketing, but instead, I told her to read every book placed in her hands, to write long into the night, and to wake-up dreaming about traveling the world either in her thoughts or in heels walking on faraway soil.

I don’t drink alcoholic beverages but have been known to toast with a ice-filled glass of water, a swirl of diet soda, or even cranberry juice – so here’s to the writers young and old, those starting out in publishing or the seasoned author – read, write, and dream!

Tonya Jewel Blessing is a founding author and partner of the Capture Books boutique publishing group. Her vision and contributions to the group have been a cornerstone to the ministry and success of several authors and readers to date.

If you would like to view the original post and join Tonya Jewel Blessing’s personal email list, find it here. https://mailchi.mp/1cc476cfbead/author-updates-the-woman-writer?e=babc5eea8a

Read Book 1 Today
A 2020 Resource for content copy writing
Recent Review of Whispering of the Willows

“I am thoroughly impressed! I specifically enjoyed your characters. When I finish a book and continue thinking of the characters as people I care about and want to hear more about, I gage that a success!!! They are flawed individuals who are trying to live out a genuine Christian life, and that is refreshing!

“I also enjoyed the real tragedy these characters experienced…So often Christian fiction is hesitant to portray realistic tragedy. Thank you for facing some of the ‘ugliness’ of life and showing how Christ can carry us through it!
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Author tools and hacks, Faith, Inbound and Outbound Marketing, ingenuity, Replete, Taxes, Money, Law

Being Author-preneurial When the Bottom Line is Wavy

When the Bottom Line is Wavy

Progressing with Your Protagonist


When the bottom line doesn’t add up to figures in black – without red dashes before them – what does a writer hope to gain by publishing a book?

Recently a new author sent me a list of questions to answer regarding her first month of publishing, which occurred at the end of last year. I’ve now been in the publishing business for five full years, which is practically nothing in the grand scheme of things.

pexels-photo-210909.jpeg
Why has anyone ever published their work? Has there ever been a financial guarantee?

I had to disclose the fact that the outlay of this author’s investment so far has been well beyond the income from book sales. Beyond that, what’s even more difficult to grasp is that the outlay of investment would continue as a calculated risk if she continued to buy advertising and publish other books. So, why does anyone choose to publish their own work? Historically, what did people hope to gain? Was there ever any financial guarantee?

Here are 10 gains to consider when you are deciding whether an author’s journey is worth taking.

Literary Growth

1. A watershed of education in literacy, in marketing, and in publicity occurs in the life of every rookie author (one to five years expected). People often see hybrid publishing as a way to work themselves into being offered a deal by a traditional publishing house.

Character Growth

2. The opportunity to persevere stakes out its garden-lit walkway.

Time to Let Down Your Hair for Recreation

3. Attending, or presenting to, a variety of writers conferences set in exquisite places will be a surprising boon and a blast of wind through the back door.

Find Like-Minded People

4. Bonding with other creatives whose values are similar to your own, or who answer your questions and needs, or those who need your knowledge enlarges your territory, i.e., editors, artists, philanthropist partners, agents, publicists, clubs, associations, and publishers whose goals intersect with yours and who bolster the vision and energy that you value so highly.

Expand Your Worldview

5.  Finding a wonderland  of science, legal research, human heart and worldviews in what you might now see as only a world of chill factors. Break the ice by learning to investigate and write the details well. Life begets life. Each new person or event you experience can be processed in your own life and writing style.

Become a Curious Child Again

6. Adult constraints are broken In physiological moments of creativity when an adult writer experiences the ripples of new connections among the four hemispheres of one’s brain. Inert reserve becomes child-like exploration of detail and there is energy to push through a writer’s problem. Both the process and the result will make your mouth water, your tears may fall, and your lungs will fill with a gasp of a-ha! Find these new avenues of ingenuity become your landmarks of personal life exploration.

Recognize Your God-given Voice by Using It

7. Telling your story your own way. By the grace of God you will use your voice and your God-given experience to reveal something meaningful to new audiences. This is the most personal journey of faith you embark on, to process your own life under the microscope and use parts of it to throw out like bread crumbs for others.

Jump Deep and Springboard off Editors and Critics

8. Use criticism as a springboard to improve your author’s voice, tone, technique, creativity, and insight. You’ll grow into your true value. legacy, and posterity.

Discover the Benefits of Silence and Solitude

9. Loving silence and solitude when a writer puts up four walls of personal boundaries to everything else in the world. No matter who or what is calling your name, you can discover benefits of prioritizing your own work and applying yourself in silence. Solitude will make you more at home with yourself than ever before as you explore your own answers.

Be About the Business with a Publisher’s Support

10. Learning to budget your author-preneurial business will grant you control and creative ideas to succeed (accounting aids, profit & loss statements, sales taxes, laws related to book events, copyright, and royalties).

ONE TO GROW ON…

Alternate Universe Hopping

☕️

11. Enjoying Cafés… and coffee… and internet classrooms.

If any of these pro’s outweigh the con’s, I recommend that you set up a savings account in order to publish and start marketing not only your first book but also, your second.
Budget to eat less, and forego shopping sprees or vacations, in order to finish your series.

Things were not as expected.

You might be familiar with the wisdom that advises entrepreneurs to count the cost before building a house. But, for me, counting the costs of building a publishing house was not an option. That is, there was no trail of breadcrumbs through the forest leading toward the publishing house budget choices that would be most valuable. Instead, wild experimental line items which should not, could not, but did pop up anyway, added to my initial budget in uncategorized line items until I began to gain understanding. The entire world of hybrid group publishing was new. Somewhere after the second year, I threw a tantrum. Then, I learned that just because things were not as I expected, didn’t mean that I didn’t have the beginning of a platform and some new tools to use. From there, the thing began to move like gold nuggets from the mines in carts. I started to feed these nuggets to authors I’m coaching in a Facebook group called Golden Writers Conferences.


6 PRACTICAL THINGS TO EMPLOY FOR AUTHOR EARNINGS

I learned many things in a backward manner and spent time and money that I now see to be the price of personal education. Now, things are clearer. I know that authors, similar to athletes, actors, and politicians,  make money by a variety of means building up to the publishing of their first book and, of course, after it is launched! 

  1. Learn to blog for content marketing. Authors can gather their readers like chicks when they learn to blog. Maybe the experience of blogging becomes the subject for a new book, but maybe the experience of writing the book creates a new expression and following in blogging. Either way, the practice of blogging is the practice of being honest and relevant. It is the guts of content marketing for an author. You can start by posting and commenting about topics of interest to you on Facebook.  Then, expand the topic as you learn more about it, and create an essay or an article. Sign up for a blog and after editing your first foray into blog-land, ask people to take a look and give you comments.
  2. Getting speaking gigs at festivals, local libraries, holiday events, places of worship, study groups, schools, and book clubs–really anywhere people gather–will not only sell your stash of books, but will help you become a better communicator.
  3. Get your name, email, and phone number out there on business cards or flyers and take them to the venues you are most interested in. Get their card and give them yours.  Add them to your email and shipping or mailing lists and just ask around.
  4. Branching out to share what you know FREELY on live Zoom chats, Facebook Live, LinkedIn posts, podcasting networks, book tours, conferences, or simply by sending Mailchimp emails–by providing a “book me” link for people looking for presenters or facilitators who like your approach is the key to new streams of income.
  5. Hire a college kid to get your name, email, and phone number out there and just ask around. Have them teach you Instagram or Pinterest tricks.
  6. Form a private group of authors or a street team to help you cross-promote.  Generate that matrix of alliances and interests to naturally ignite interest between groups of followers and fans. Stop panicking and start sharing resources and interests.

Different things make different people tick.  Consider the money that people spend on shopping, fashion, child care, workout equipment and reps, television, stage performance, animals, industry or career. All of these are things that consume one’s budget, time, and effort.  They bring their own social circles into your life. Maybe it is worth writing your manuscript and getting your book into print simply to engage in the life you’ve always wanted to live.

If publishing your work is the thing that makes your clock tick, either use the other areas of your life as props, ideas, and research for your book or else begin to reclaim the amount of your own space in those areas of life, prioritizing inside them and siphoning off information from inside that priority towards your writing goals.

Tonya Jewel Blessing, a five-year author with Capture Books (Soothing Rain and her Big Creek Appalachian series ie., The Whispering of the Willows and The Melody of the Mulberries), reported at the end of her second year of writing,

“I think that passion is a huge piece of writing.  I have a passion (a strong and barely controllable feeling) about writing. I like creating a story. I like how writing brings things out in me that I didn’t even know existed. And, I am happy with the responses from readers I’ve had in this past year.”

Now, after trying many different author hacks, Tonya became Capture Books’ best selling author in her fourth year and decided to publish a sequel with them. Why not use the “author life” as a worthy and reasonable goal for your life? 

Do the psychological shuffling, get a coach, even if no-one else understands you.

Talk about the joys and frustrations you have with reading, writing, and arithmetic to your friends and associates.  Out with it!

When all of this begins happening, and your initial choices begin to snowball into life priorities, you may find yourself in a sardonic mood from time to time.  Will you wrestle with the necessary line items in your household budget to create new income streams with your writing or just give up? Not everyone has a difficult budget, but many creatives and writers do. Especially in the first five years.

If you are willing to endure set-backs and face your fears with coaching and education, you can have a fulfilling author-preneurial second career.

It may be an option to get financial counseling specifically related to your personal author’s line-item budget. Imagine creating the career you want step by step, with small strategic investments, and add coursework to learn the new business. Make lists. Move through them. revisit them for practice.

There are secrets to be learned. These are treasures to be employed and practiced in order to build a platform where you can champion your style, your cause, and stretch your wings. When a breeze comes your way, you’ll be ready.

If a writer continues to kick back on personal or professional development, I soon learn that that author really just wants to fall back to being just a writer.  And, that’s okay. But, an author must realize that this path is a full-time hobby at the very least, and is a significant investment into the future, and a learning curve into self-discovery and articulation.

GROW A DYNAMIC AUTHOR’S TOOLKIT AND KEEP EXPANDING YOUR REACH

Let your creative juices flow into marketing, learning, sharing resources, and practicing new things as similar juices flow in drafting a manuscript. “Star” or “bookmark” this post so that you can go back and follow EACH of the links and explore them or share them. in this way, you’ll expand DYNAMICALLY.

It’s tempting to capitulate into the pool of guilt and feelings of helplessness when budgeting funds towards the costs of launching an author-preneurial business. Don’t do this.  You will need to trust the Lord, while investing and creating new boundaries for yourself in order to succeed.  This is how anyone in business approaches future success.

Take Away: Use your ingenuity. You are a creative.  You are an author. So, when an advertising budget goes awry or the book expo leaves you saddled with debt, then pull out your list of why’s and add to this the list of “how’s this going to improve next time?”.


Managing Partner at Capture Books, (author of Welcome to the Shivoo! Creatives Mimicking the Creator). She is available to give this presentation in writer’s groups and to field questions in person or over the airwaves, or online. Contact her: lb.capturebooks@aol.com

Uncategorized

The Primary Way a Fan Can Help

Hi, […] I can’t tell you the wonder that your book brought to me.  Thank you, thank you.  I would like to buy several copies.  How do I go about doing that so that you would benefit the most?  Thank you again for the sunshine you brought to us. – Love, Nettie

One of our popular authors at Capture Books received this message and then quickly sent a note to the agent, “When I answer her, I should say I’ll benefit the most from selling the books to her – outright — is that correct?”

nature-grass-leaf-green

This is a common question and dilemma for young authors. On one hand, you make more money off of the books you have in stock because you have removed the middle-man by selling them yourself. So, what would you do?

Well, let’s look at it another way.

If she buys directly from you, the author, you will have to

  • purchase a mailer for the book ($4-7) then
  • mail the book to them ($4-13)
  • make it look professional with a nice label, packing and tape. ($2-4)

How much will all of this cost you?

You incur double the shipping expenses if you mail books out again from your local post office because you’ve already purchased and shipped these books to yourself once.

Also, shipping them out again will cause you to have to replenish your personal stock sooner.

Not only that, but if you pay handling fees, you are wasting money by misusing the books you’ve sent to yourself.

Unless you are visiting someone in person, and you hand over several books in the process of a visit, shipping from your own home stock of books is not your best value. It is almost always best to use the books received at your home base for author appearances at events, stores, retreats, and occasional visits with people who ask for your book over lunch. Autograph parties and targeted promotional events or handouts for targeted charity events or clubs will diminish your personal stock of books quickly enough if you are doing your own publicity.  This is what you should be doing with your personal stock of books, author friend.

So, to answer the question posed by the eager fan to our author, the best way to benefit your grassroots reputation and movement of books in the wider market is to ask the fan to order from Barnes & Noble or from her own favorite independent bookshop.  Why?

It makes the store manager aware of your book. It has to pass through several hands before the bookstore clerk hands it over to our new fan, who ordered it.  See how many people have been introduced to it then? 

  1. the manager, (even if it is just listed as a book that was ordered on a sales sheet)
  2. the intake clerk who places the order, and
  3. the box clerk in the back who receives the order.

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And, you will influence a whole new store to consider shelving/stocking your book!  (Free publicity). Wait. Do I need to shout that out again? FREE PUBLICITY. Any business owner gets it.


If your new fan calls a bookstore, neither of you nor your fan have to pay shipping (Let her know this). Costs of shipping typically falls on a bookstore as their expense. You will still make your regular brick ‘n mortar bookstore money $1-3 per book, but you won’t have to do the work, or buy a shipping box and label, spend gas to mail it, and valuable time.

Primarily, it is the free publicity that you are after here. When someone wants to help you out, either ask them to ask for your book at their local library, or ask them to order the book from a store or both.

Ordering from an online source, such as Christianbooks.com is another way to establish a grass roots interest, however, these secondary online sites do not stock your book, and so they simply place an order with the supplier for the purchaser, and do not see the book itself since it is not handled by them.

It is the grassroots call for your book that makes thoseteam-motivation-teamwork-together-53958 controlling your book’s future, sit up and take notice.

Once you begin to experience the high costs of regular advertising, you will see the wisdom in this advice.

 

Be sure to thank you new fan honestly and from the heart. Her eagerness to help you succeed is a personal display of willingness to help you in the future.

  1. Perhaps, in your return communication you can ask them to give you the name of an event planner or retreat co-ordinator for a speaking referral.
  2. Perhaps, after you have established a happy customer, you can follow up and ask for a book review on Amazon or Goodreads or the Nook or ChristianBooks.com.

ALWAYS appeal to your widest market opportunity.