Advice, Author tools and hacks, featured, Laura Bartnick, op-ed, Speak Wonder

Models of Author-Speaker Income

At the Capture Books retreat (fall, 2020), the question was posed in open session, “What kind of money do you actually make when you speak on an author platform?”

Trying to filter the pointedness of this question, I diverted the authors to talk about the variety of benefits they have received through public speaking. And, there are many– were many prior to Covid-19 state rules and restrictions.

After many of these benefits were discussed, including the fact that authors have continued to make appearances even through the pandemic this past summer, the question was posed again, and to my surprise, authors in the room rose to the challenge, opening up about their choices and experiences in forms of payment for speaking engagements.

Taken aback at the variety of models used, I was impressed by the author’s willingness to discuss individual finances.

Because the models were so varied, the opportunity to cover them for an article on publicity seemed like an appropriate topic, and an important one, to offer for exploration.

Books sold at events can represent the best money an author earns apart from being underwritten by a name brand.

Since an author rarely makes more than two dollars on each book sold through a store or book selling distribution service, an author’s presentation at public events can help sway not only market sales of one’s books, without a middleman, but also provides authors with an opportunity to address topics of personal importance to them.

Authors are influencers, after all.

But, how does an newer author get booked?

One author, a media library specialist, said she was regularly offered a pretty decent flat fee for public speaking in relation to her specialty. Her presentations were given to audiences of educators, other librarians, and media-industry professionals. Being employed by a school system helps.

To this end, it may be worth it for an author to get a three year substitute certification or license in order to speak as a teacher’s substitute.

Why is this? A school system has pre-tested their employees, thus an employee asked to present at an event is regarded to be free of liability silt, overcoming the first bar of recommendations.

Additionally, a substitute teacher has already proven an ability to organize under pressure and has some ability to manage time, a message or presentation, and is able to hold the interest of an audience.

Any teacher who has learned to use hooks and gimmicks can grab the attention of an audience. A great teacher keeps a prop or two hidden up his or her sleeve in order to entertain. So, an author who also happens to be a teacher has a distinct advantage in the field of speaking at educational events.

+

Another author, a ministry founder, said that since she regularly spoke to women in retreat settings, she often requests that an honorarium or love offering be taken. She also asks that she be allowed to sell books from a book table.

Since she views each of her speaking opportunities as a ministry event, she doesn’t want an awkward conversation about payment to delay or burden the relationships. Mixing business and ministry outside of traditional employment can cause unnecessary speculation. She doesn’t want any of this to get in the way of her greater goal. She does, however, ask for the travel expenses to be covered and the hotel accommodation if she has to stay overnight.

The point is not to go broke

When asked how this model works out financially, she said that most often, the offerings have been generous and they have covered her expenses and time. Because the woman asking for a reasonable model of payment was known to have small children, this author then added to her experience telling about a time when Capture Books had booked an name branded author for one of their retreats. This name branded author had small children. In the author’s contract, there had been a childcare line item, and it had happily been paid.

+

Another author who writes and sells gift books said that she often approaches gift and novelty shops as well as libraries for book signing events. These venues are in addition to local festivals and church events.

Since she often brings supplies for workshops such as making vision boards and life maps, her contract request includes the price of one of her books with the cost of art supplies. We call this wrapping the cost of a book into the price of her author appearance.

Bonus: In addition, she also offers a clever and quick gift wrap option for books for tips.

In most venues, authors pre-autograph stacks of their books for signing events so that they don’t have to be distracted by writing out a full dedication page while others are waiting to speak to them.

+

One author said that she felt a certain freedom and joy when she presented educational workshops on her unique process of creativity.

She speaks to creative writing classes as a substitute teacher, and group therapy counselor. In the course of her presentation, she can ask the students to look up her book on Amazon and bookmark it for purchase if they are interested. She divulged that it is mostly the booking of these opportunities that has been difficult for her.

The group discussed the possibilities of approaching the receptionist with the conversation to present for a counseling group, state run health associations, and charter schools or colleges.

With or without a hired publicist, this off-topic conversation drifted into using the contact lists provided by Capture Books to woo speaking opportunities through well-edited emails with great opening lines, a couple of endorsements, and then following up an email with a phone call to the receptionist.

During stay-at-home seasons, Zoom or Skype conferences work well for joining a classroom already set up by the teacher and school system.

At this juncture, a brainstorming process took place about who is hiring for speaker events, and included the convenience that many of these groups have a set fee with the option of hosting a book table. An author shouldn’t feel embarrassed to ask about a set fee or a book table.

It is the author’s job to bring their own tablecloth, banner, postcards or bookmarks, a sheet to collect new contacts’ emails, and books, plus a couple of different ways to accept forms of payment.

Square and PayPal were the main forms of receiving payments preferred besides cash. But, many customers do not carry cash or exact change, even when they are shopping at holiday bazaars.

Why is the productivity so much higher when an author speaks at an event?

When speaking authors sell their own stock of books at events, the middle man fee is eliminated because they don’t have to pay the brick and mortar store their hefty fifty percent cut. [Though, when speaking at a book chainstore, the store’s retail policy will demand that the books are purchased through Ingram or Amazon. sold according to the list price guaranteeing their cut.]

Otherwise, the author can choose to offer the audience a discount, or they can sell the book for what it is valued at, or they can simply wrap up the price of the book with the cost of their presentation and offer each person who comes an autographed copy.

Some authors give their books away in order to woo someone to their business or product.

Authors make money and choose to work in a variety of ways because every author is uniquely gifted and embodies unique aims for having written their book(s).

In addition to the models mentioned above, an author can find partnerships in:

  • charities
  • alma maters
  • athletics organizations
  • youth organizations
  • senior organizations
  • sales organizations
  • hobbie organizations
  • missions events
  • religious denominations
  • and corporate causes.

In the beginning, and continuing for some authors throughout their writing career since they do not have a national platform for their book topics, they must be able to borrow a platform.

Take a moment to investigate online one of the above potential partner platforms for drafting an author email to and a follow-up telephone script. Reflect on your good relationships with an organization from your past and follow the trail to where it might lead. Then, repeat and file your emails into a computer file or desk file. Begin working methodically through these contact lists.

Remember that power of familiarity

When you find an intersection of interest between yourself and a possible event partner, make sure that you put them on your email opt-in list so that your author name, press releases, and recommendations come regularly to their inbox.

Books are still sold at charitable auctions and fundraisers. One of the Capture Books authors sold her humorous housewarming book, Before Long, Let’s Move!, in a picnic basket at a State-wide realtor’s conference last year.

Authors can look at speaking events as a way to broaden their unique voice and ministry, a way to raise awareness for a cause, and as a way to offer their talents to an educational system or charity for fundraising or a church or corporation for special events.

At the very least, when an presentation is booked, the author’s book is highlighted in pre-presentation materials and in the introduction when welcoming the author to the stage.

If you want to sell books, get yourself booked!

©Laura Bartnick, 2020, is the managing partner of Capture Books, a boutique publishing group.
Laura Bartnick
Laura Bartnick is the author of Welcome to the Shivoo! a creative and inspirational guide to entering into the Creator’s great party.
G.K. Johnson, author of The Zealots, 2021, historic fiction surrounding the Passion of Christ
Tonya Jewel Blessing
Tonya Jewel Blessing, Appalachian novelist and Bible Teacher
Sue Summers, education and media, co-author of Soothing Rain
Denise Dunham, children’s author, A Perfect Tree, offered in English and a Thai-English translation
Kathy Joy, Author of the Breath of Joy seasonal event gift books
Charmayne Hafen, M.A. young adult author of the Land of Twilight Trilogy and Indebted: The Berkshire Dragon

 

 

Acknowledgment, adaption, ah autumn, breath of joy, compassion, darkness inside, election season, grief, Guides, op-ed, Speak Wonder

Words, Like Nets

Thoughts from Ah, Autumn: Breath of Joy by Kathy Joy

Today, writing a blog feels inadequate as I shift under the weight of yet another personal loss. In a short week, I found I had lost a dear family member and a co-worker whom I really liked.

“Words are like nets – we hope they’ll cover what we mean, but we know they can’t possibly hold that much joy, or grief, or wonder.”

Jodi Picoult, Change of Heart

I feel like any combination of words cannot capture the wistfulness of wanting everything to stay the same; for everyone to remain alive; for grief to pack its bags and visit somewhere not so close-to-home.

What a relief to know we don’t have to cast out our nets and fish for words to express how we feel.

There are other ways to reach out for meaning. Or to stay folded-in.

In difficult times, carry something beautiful in your heart.

Blaise Pascal

Beautiful Things You Might Carry in Your Heart…

  • A memory
  • A discovery
  • An anticipated event
  • A person you love
  • A song
  • A landmark place where you discovered God
  • A promise
  • A smile
  • A secret
  • A scripture
  • A rare and splendid moment

Let these treasures sustain you, carry you, ground you and tie all your loose ends to something real. Something of substance.

We know we must carry on even during a time of grief. How is that possible? Here is a quote I often turn to.

Just for Today

Just for today, keep it simple.

Don’t be so hard on yourself.

Look at your life

for all you have gained

rather than lost.

Look at your path for everything

you’ve gotten through, rather than

where you think you should be.

Celebrate rather than criticize.

Experience rather than expect.

Stand in the sunlight

Rather than the shadows.

Quietly honor your heart

rather than disown pieces of yourself.

Take a break from all that.

See how that goes.

Just for today.

Author, L.C. Lourie

Maybe today you need this. If not, I’ll not be offended.

The power of empathy is often felt deeply in silence.

Thoughts from Ah, Autumn: Breath of Joy by Kathy Joy
Kathy Joy, Author of the Breath of Joy seasonal gift books

Book KATHY JOY for a speaker event here.

©2020 Capture Books and its authors are happily represented by the publicity of Books for Bonding Hearts where you will find novels, memoirs, gift books, and several children’s books of high literary quality.

Coronavirus, featured, op-ed, Speak Wonder, Welcome to the Shivoo

Primal Scream Therapy

By Breath of Joy author, Kathy Joy

According to CNN, “A theme park in Fujiyoshida, Japan, is banning screaming on its roller coasters to prevent the spread of Covid-19 and instead is urging customers to “scream in their hearts.”

The reasoning behind this is because research indicates droplets are released during screaming.

They have also launched a social media campaign called “Keep a Serious Face” to try to get people to play along. So I guess a lot of this is tongue-in-cheek humor — literally.

Not sure how you would handle this new rule, but I’m 100% sure I could not ride a roller coaster and not scream. Imagine reading a sign like this at Waldameer:

WHILE RIDING THE RAVINE FLYER II, IT IS REQUIRED THAT YOU NOT SCREAM OUT LOUD. INSTEAD WE ASK THAT YOU SCREAM ONLY IN YOUR HEART. VIOLATORS WILL BE REMOVED FROM THE PARK IN THE INTEREST OF KEEPING OUR PATRONS SAFE FROM POTENTIALLY HAZARDOUS WATER DROPLETS.

Thank you, Japan, for the warnings.

Screaming is the human go-to in times of pure terror. I’m pretty sure that’s why God installed the screaming mechanism in the Body Human. I found through the Washington Post, the dynamics of being flung into hysteria by a roller coaster.

Why We Scream

  1. The G-force pulls your cheeks toward your ears and pushes you back in your seat; your face feels like it is sliding backward.
  2. Being upside down at a ridiculous acceleration…is scream-worthy.
  3. Your spleen is in your throat: As you crest a hill and the car starts to plummet, you feel as if your stomach and spleen might fly out of your seat.
  4. Coaster designers love to upend your innards.
  5. Fear + Adrenaline = SCREAMING OUT LOUD. (see more)

I was newly a widow when a close-knit cluster of friends insisted I go with them for a day of adventure.

a page from Breath of Joy: Simply Summer

Of course, I didn’t want to go. They had to drag me – and my attitude – to a scenic park where much-needed therapy awaited.

Among the many things that the group did for me that day, I think my favorite was the moment the car stopped at the edge of a thickly wooded area.

We got out of the car and the pack leader announced, “We are all going to scream. Scream as loud as you can! This is Primal Scream Therapy!”

I let out a primal scream; it erupted, lava and fury, from the depths of my stomach.
It wasn’t weird.

Surrounded by caring souls, I released my raggedy-edged grief into the generous arms of hemlocks and sugar maples, pines and oaks. The old-growth forest, called “Heart’s Content”, absorbed our combined screams and told no one.
In that moment, it was the safest place on earth.

Screams are for:
Death and delight
Anger and amazement
Warnings and homecomings
Plummeting down and rising back up, victorious and brave.

Aren’t you glad that here in the good old USA, you are not required to “scream in your heart” at amusement parks? Muffled, maybe by masks, but otherwise, we’re living!

We truly hope America keeps screaming on the way down. After all, it’s therapeutic.

Kathy Joy, Author of the Breath of Joy calendarial gift books


Subscribe here for more.
Allegheny Mountains, featured, Fireflies, meme, op-ed, Pennsylvania author, Speak Wonder

Fireflies

By Wordsmith Kathy Joy

Photo by Sabine Berzina on Unsplash and Instagram

Every summer, the woods and fields of Pennsylvania light up in a symphony of fireflies.
From the summer solstice into the second week of July, the twinkly wonders commandeer the forest for mating.

Our very own Allegheny National Forest is one of only a few places in the US where you can view the Synchronous Firefly; the other regions are the forests of the Great Smoky Mountains National Park in Tennessee and Congaree National Park in South Carolina.
“Synchronous” refers to a rare phenomenon: the tiny bugs flash patterns in sync with each other. It’s like a string of Christmas lights hanging in the forest.

During normal summers, you grab a lawn chair and a cooler and head to the Tionesta Creek for Nature’s Light Display. You’ll need a jacket for the cool of the evening, and some marshmallows for toasting.
But not this year …

This year, because of COVID-19, the activities are restricted. You can watch the 8th Annual PA Firefly Festival on a virtual stay-at-home online link here:

http://pafireflyfestival.blogspot.com/

Andrew Bui@andrewbui on Unsplash

Despite regulations, the lightning bugs will show up in wild, spectacular abandon.
Their light show is a whimsical mystery — and we can all use a little whimsy sometimes.

Recently I wrote a piece remembering a stand-up guy who died suddenly, 2 years ago.
I hesitated to publish it, protesting to another that I only knew Ron for a short time. 
“But you’ve known Grief for a long time,” came the reply.
With that authority, I wrote the piece.

The poet Samuel Taylor Coleridge once described friendship as “a sheltering tree.” What a fitting description of camaraderie at work: the shelter of a tree suggests the ease and familiarity of being around a person who provides leafy green wonderment. Ron Klonicki was just such an individual in our midst.

Today marks the second year since he was so suddenly and unexpectedly silenced by a faltering heart. We lost him on June 2, 2018. Ron died on a Saturday. That following Monday, we came into work and felt a jolt of shock and unbelief. It was hard to fathom, as Ron was something of a fixture on the 4th Floor, his office a friendly landmark as you passed through on the way to the conference room. Many in the MH/ID Department carry fond memories of Ron, a good-hearted, dependable, solid person. You could count on Ron to lend his expertise, tell a story, share his culinary skills and readily identify all kinds of flowers.

Ron was a Program Director for 30 years in MH/ID. His unflagging advocacy for persons with special needs, is still sending ripples into the community. Without fanfare, Ron showed us all how it’s done – he was fully immersed in meaningful work, while at the same time remaining engaging, relatable and terribly funny.

Ron’s legacy is his laughter – he was particularly good at recalling whimsical stories of his many travelling adventures with Carol, his wife. One of my favorite memories of Ron is the day he showed me how to download and use the phone app, “My Talking Pet”. When he showed me videos of his dog, “Jasmine,” talking in Ron’s own sped-up voice, it was hilarious.

For a quick minute I almost forgot he was a high-ranking administrator; we were just two people laughing at a video of a talking Chihuahua. Whimsically, Ron was never much for hierarchy or status. He made you feel welcomed in and valued your input. Just like a tree in the robust month of June has deep roots, wide branches, and full leaves, Ron provided lots and lots of shade for anyone in his realm of influence.

In the sparks of light emanating from Ron’s openness and curiosity, one can’t help but wonder what he’d think of the strange world we find ourselves in these days: re-emerging from “The Covid Spring” and stepping backward into an echo of civil unrest. Knowing Ron, he’d probably just roll up his sleeves and see to the next individual in need of housing or mental health services. He’d bring flowers to the office, and vegetables from the garden. In the shade of his big-hearted friendship, we’d share a moment of light and peace.

Fireflies are everywhere in June, in certain regions of the country. Not everyone gets this blessing, I am reminded by my jealous editor. Not everyone knew Ron either. Maybe this is why June’s unexpected symphonies of light are synchronous with heartfelt memories of special times and special people. I’m enjoying the unexpected and so grateful for a whimsical favor of these things offered to me right now.

Kathy Joy is making her co-workers happy with daily lunch jabs. She is also a favored speaker, editor and author with Capture Books. Find her seasonal Breath of Joy coffee table books on Amazon. But, don’t buy a knock off, cheaper version. Get the quality original.



Subscribe here
Author tools and hacks, better together, Big Creek Appalachia, Bridges, captive audiences, Charmayne Hafen, dying well, GK Johnson, Speak Wonder

Why Hybrid Publishing? Why this Co op?

Here’s a colorful picture of the hope. Lying on the ground are many colorful leaves.

Winter is approaching, but these leaves are making their statement, and a photographer was clever enough to memorialize the image.

Here, we believe that hope is realized in community.

Within the Books For Bonding Hearts agency, we share the author journey with many varied and colorful authors and speakers. We gather contacts for our author mailing lists. We help authors reach out to libraries and gather their publicity tools. We vet advertising opportunities. We record interviews for Captive Audiences or refer our authors to other podcasters, radio opportunities, and audio book companies see our first book Mister B or The Big Creek Series by Tonya Blessing, recorded by professional voice actress Courtney Patterson.

Books for Bonding Hearts is the agency helping a boutique publishing group, Capture Books.

Are you one of these colorful leaves on the ground? Tell me, what are you hoping for?

So many creatives swing on this pendulum between “spiritual talk” and “pragmatic living.”

Occasionally, the two ends of the pendulum meet up for coffee, and they discover what time it is. A piece of art should be born. It is born. Viola!

In fact, I met with a friend in the middle one day to ask her about her intentions regarding her own writing skills. “It’s time,” I said.

“Funny you should mention my writing!” She said. Many years ago she’d surprised herself by writing a piece of poetry in her history class. It seemed good to her, and so surprising. So, she decided to memorize it. 

“What? Have you ever told anyone?”

“Not that I know of, no.”

“Do you still remember it?”

At the age of forty, she roundly quoted the whole thing without a hitch sitting in the passenger seat of my car.

And golly, it was good. When I told her so, she shrugged and sighed and said that since she had also written a song once, and then this poem, she was convinced that there was some creativity stuffed inside of her somewhere. But she had no idea where to find it again.  She had been living between the “spiritual talk” and the “pragmatic living” for a very long time.

Creatives need community.  We need to breathe where there is a view to grow the precious seeds of color. We need to keep track of time gained and time lost. We need to give each other assignments that bring our brains together with our spirits and cast that vision for a perfect landing.

We need to touch each other’s lives with our own creative voice, not just spiritual talk, or pragmatism. Our souls need to be filled with mojo!

If God’s grace isn’t guiding the actionable hours of your day, the choices and relationships you make, and your own creativity, then honestly? I wonder if you are hobbling God’s purpose squirming around inside you on the ground.

It was kind of fun to sew together the many small pieces so that I could take a good look at the bigger picture, that is, why we do what we do. My little exploration into video making, that is.

Why do we come alongside of authors and entrepreneurs?

Making the video was a discovery experiment, but it touched something inside me so valid and sweet, like piercing a shaken up can of soda, and the pop spewed in wonder like a fountain.

pexels-photo-862517

SEWING CREATIVE BITS TOGETHER CREATES VALUE

When someone uses his or her unique voice, it joins a variety of things together, as two pieces of fabric can be sewn into a shirt, a sleeve added, and buttons.

The cloth becomes larger than the sum of the parts when it becomes a shirt.  It doubles its value.

This is why we are desperate for community. We use creative juices like threads sewn together for the purpose of creating a shirt, a pair of pants, a dress, or a pair of socks. Bits of fabric are no longer random. Like the need for tailoring the raw sheets of material into a garment, the threads of fabric find their purpose.

We need to find the meaning for the poetry of our existence.

An author might enter into an author co-op, or a hybrid publishing company, and discover that creative juices in many areas exist, not only do they exist,  but they swell to overflowing in such company!

This is because

  • When authors see the benefits of applying business to their craft,
  • When they add up the expenses and profits and create line item budgets,
  • Then they open up a new brain synapses that
  • Triggers a sum where places of personal worth and value can land. 

Understanding the quantum physics of a group effort in publishing and marketing is the math which defines the bottom line. This bottom line can trigger a God-given energy and value to a creative goal never before articulated, perhaps never faced.

Joining a publishing and marketing co-op puts a framework to creative dreams and hobby writing.  We need to understand the costs, the additional work to build a goal. We need to be inspired by the possibilities of sales and speaking opportunities.

Joining  a publishing and marketing co-op makes you accountable to be your own magnanimous best friend. A group like you! You can see the way then to invest in yourself. The group will help you understand that your God-given gifts are not only meant to make you curious, but they are meant for a greater good.

Shivoo Bk Mobile device

Welcome to the Shivoo! I wrote this book all about the power of community in publishing your prized manuscript and then making sure you reach the audience thirsting for it.

When we give ourselves this gracious gift of time to rest and dream and process in an community fashioned for accountability, it means that we are able to give a reason for the hope that lies with us on a very personal level in a uniquely styled expression.

Find out more. https://booksforbondinghearts.com/why-hybrid-publishing/

MY BLESSING TO YOU FOR A CREATIVE LAUNCH

May you rise up into your own Resurrection Day through Christ Jesus, and through His community, His Church, His body. May you unhobble that precious inner soul that God gave to you in hopes that you would use it. No one else was created like you.

Only you can speak your wonder into your world. Let’s go for it, shall we?