Yesterday my husband and I made a concerted effort to not go anywhere.
We have enough food, enough toilet paper, enough entertainment. By the end of the day though, we were tired of lounging in our jammies saying to each other, “Isn’t this great?” The roast and potatoes and carrots tasted like Sunday dinner without the guests. Hmm. Maybe a shower and getting dressed would have helped the humor after twelve hours of forced leisure. Even our dog seemed lowly, dumped out on the carpet. I looked at his water bowl and realized that in the change of routine, we’d neglected him.
Still, I predict great things to come of this social quarantine,
Boredom births games, boredom births conversations, and silliness, and sex.
I’d already seen several programs on the T.V. and just wanted to click off the power button. It felt like the reruns after 9/11. I decided to clean a room, and I found some forgotten treasures! In that little corner of heaven and for a couple of hours, I saw why cleanliness might prove to be next to godliness.
Explorations in the bookshelf, the stored software-to-learn list, webinars held on the back burner, homeschooling and getting to know one’s kids will all take shape.
All that attention kids need and crave from their parents
will feel a little awkward at first. Arguments and fights will break out. They’ll
look each other in the eye after a few hours and think, is this really
happening? Do I even know this person in
my house?! Then, the serious
discussions will start to take place. Values,
politics, meaning, personal strengths and weaknesses, the I-never and what-if
Things you never wanted to do, you’ll do, and discover you’re pretty good at it given some time.
After we slap our foreheads, remembering to feed our pets out of routine, we’ll tire of the couch and go out to weed the garden. Who weeds the garden anymore? Lawn services are the closest thing to beautifying the landscape we see around our neighborhood.
So, we’ll go outside there, and find some twigs to tie into wreaths and furniture.
We’ll decide to whittle a piece of wood into shape. We’ll find some glue or caulk or paint and start playing around. Our faces will relax. Smiles will be found.
Families will tell stories about grandparents and ancestry and wonder whether they should plan to visit their past in another state, another country entirely. Budgets for historical discovery will be made.
Designers will remember that they enjoyed drawing at one time, and they will begin to design upgrades to their houses. Negotiators, desperate for an income, will negotiate prices for work. The economy will plunge and adjust and perhaps prices will take a turn for the more reasonable.
Inventors will grow industrious. I remember we had installed a gas fireplace with a self-lighting pilot light in our old home because, at the time, rolling electrical black-outs were an issue in winter. In this particular crisis, I’m not sure how helpful the self-lighting pilot would be to eradicate COVID-19, but I am sure that industrious minds will begin to invent heath systems, tools, and hacks for hospitals, homestays, working from home, and bartering.
Would-be authors who have always wanted to write their masterpiece will begin an outline, a first page, a rewrite.
People who fear big brother’s orchestration of society and privacy will invent new protections and products and ideas.
Lawsuits will be settled outside of courtrooms. Fences mended.
We will face our inconsistencies as human beings and personal failures won’t spiral into martyrdom into, “Yes, I’m the trash heap of humanity.” We’ll have the time to talk through specifics, and analyze behaviors, and practice improvement.
Stress factors will release their vice-grip on life, and when we take a long look at what our parent or child is capable of, we will want to form a production line in the family to make the best ideas flourish.
The wiggle worms will get in their cars and drive around to discover what is going on around them, what spring looks like, what birds congregating in gangly trees sound like in chorus.
Adult kids will remember their neighborly shut-ins, their elderly parents and grandparents, and try to do whatever they can to assist them out of loneliness and fear. Concerted efforts to meet these needs will be met with surprising rewards.
Those who enjoy singing will sing again, privately or from their balconies, together in their families, in devotion to their God and to each other. Songs will be written. Pictures painted.
Family meals prepared and eaten around a dining room table. And, someone will say, “Thank you!” “Um, this is good. Is there more?” And, someone else will decide to eat together on the sunny patio and say, “What did you learn today from this strange isolation? Did you invent something wonderful?”
And, a kid will say, “I found the sewing machine and decided to hem my pants, but then I tried to make something else, and guess what? I can sew!”
All of these things will happen because we are not toting each other to hockey, basketball, concerts, the gym, school, our places of worship, and work. Deadlines will not rise up and press against our very bodies for closet space. Instead, Leisure will introduce herself as the new skeleton in our closets.
become so well-adjusted to your culture that you fit into it without even
thinking. Instead, fix your attention on God. You’ll be changed from the inside
out. Readily recognize what he wants from you, and quickly respond to it.
Unlike the culture around you, always dragging you down to its level of
immaturity, God brings the best out of you, develops well-formed maturity in
you.” Romans 12:2 (The Message)
“Oh, I need that!”
Advertising is ubiquitous! Indeed, it’s everywhere! The average American sees 3000-5000 ads per day. Think about it! That doesn’t mean just TV commercials… it counts every form, including signs as you are driving down the street, pop-up ads on the computer, brand names on clothing, notices on buses, upcoming event reminders in bathroom stalls, etc. Every day we’re bombarded with messages that intend to direct our buying, thinking, and actions.
And so are our children and
Our culture today is overrun with ever more invasive means of getting messages to us. In September of 2015, BBC reporter, Ben Frampton introduced the Changing Face of Journalism as clickbait from the outset of any news article. Technology is being utilized in new ways that impact our daily lives and attract our eyeballs to messages. Perhaps you have been a “victim” of clickbait.
“Clickbait consists of attention-grabbing
headlines used for Web content to lure readers into clicking on normally
uninteresting content. Many websites use clickbait as a mechanism to gain
popularity via higher click-through rates. Clickbait is characterized by a
highly enticing headline with a hyperlink that, when clicked, reveals a website
that has content that is not nearly as interesting as the headline. Clickbait
is therefore considered to be a strategy to increase the number of views to a
particular Web page.” (Techopedia.com)
read clickbait headlines such as,
20 pounds in 20 days! New miracle pill!”
Hollywood couple is giving away millions?”
“Seniors: stop paying property tax! Learn this easy strategy now!”
Sometimes these headlines immediately redirect a reader to a different domain. They are simply fishing hooks.
Buzzfeed alone regularly attracts more than 10 million
unique users in a single day.
Buzzfeed can bring strong returns for careful users, but it has also created expensive traps for the unsuspecting.
Bloggers often use clickbait to earn their influencer income through affiliate marketing. However, promoting affiliate products can easily distract not only a blogger’s readership, but also the hopeful content blogger from the central purpose of his or her blog.
Products are not the only thing being sold through clickbait.
Personal information is transferred through every click made to the collectors and analyzers of these products and services. This fact can be used positively when you are able to grow a base of contacts to use for legitimate business and kingdom purposes.
A darker morass of reasons others may use clickbait.
When a woman clicks on a piece of clothing or sleepwear, she may find herself next inundated with new ads for women of her age and size in sultry and lewd poses. When a boy or girl clicks on an ad, it is not unusual to discover advertisements for games, adventures, political ads, pornography, phishing sites to military operations, sign up sheets, edgy books and other age-monetized bait popping up on tomorrow’s online screens.
Because religious advertisements are considered a hate-speech liability to fan bases, it is not a Christian ad we can count on seeing unless the advertiser has taken pains to identify only easily recognized Christian buyers acceptable to the marketing host.
Our children need to be introduced to this marketing strategy so they are aware of the intentionality and purpose of these alluring headlines.
And then there’s location-based marketing.
Have you received a text message from a store just as you were driving near it?
marketing (LBM) typically takes advantage of the geolocation of a customer
(usually via a GPS-enabled device) and uses these techniques… to send
personalized and relevant messages at the right place, at the right time to the
Does this CEO’s statement bother you? “Augmenting location with data about user behavior patterns enables a brand to create more timely, customized user engagement.” (Laetitia Gazel Anthoine, CEO, Connecthings)
More technology, more knowledge about each person’s consumer habits
and personal preferences, more desire to sway your thinking, buying, and
actions, and lo and behold! GPS-based marketing!
We all need to raise our awareness of “Peeping Tom” marketers and
interfering corporations. If you recently looked at e-bikes on Amazon
for a possible purchase, and then you were suddenly accosted by pop-up
ads for e-bikes on Facebook, websites, and online games… it wasn’t a
Advertising has come a long way, baby! No doubt there are more
intrusive techniques being created right now, with the ultimate goal of
saturating your life with appealing hard-to-ignore ads.
God has told us to be ever vigilant. We need to be dealing with life with “eyes wide open”.
So how can we help teens become media-savvy about the culture that surrounds them?
Discussion is crucial. Talk with them about why advertising is part of our daily lives. Ask, “Where do you see ads?”
Discuss both the benefits and the downside of advertising. Ask, “Why do you think advertising works?”
Ask, “Is the accumulation of possessions enough as the purpose of a life?”
Ask, “What resources are available to create useful click ads for kingdom purposes? Do you have a service or a product for which you would like to design a click ad to help others?”
A Short Story by Tonya Jewel Blessing Author of the Big Creek Appalachian Series
He was desperate. Clem knew he wouldn’t last the winter without a woman.
Oh, he was interested in loving alright, if his health permitted, but, more importantly, he was interested in good food, lively conversation, and someone to help with the chores. If the gal played checkers and smoked a pipe, it was all the better. It’d been awhile since clean overalls hung on his tall, lean frame. His shirts and socks also needed mending.
In his younger days, some had called him handsome.
Now, old age had set in. He bones were brittle from lack of nutrition and hard work; his feet misshapen from wearing boots too small; and most of his teeth were missing. The last tooth he’d pulled himself with some worn, rusted pliers borrowed from a friend. He had washed the pliers in moonshine, and, after the painful extraction, had rinsed his mouth repeatedly with the brew. He knew the art of gnawing food but was praying for a new pair in case his new wife was good at making vitals.
He had just the gal in mind. Ruby Mae lived across the creek. Her husband had passed in the spring. It was rumored that Ruby’s mama had done him in with hemlock. He thought it might be so. Any woman, old or young, who wore a pan on her head must be crazy.
It had been awhile since he went calling on a girl but had worked out his mind just what was needed. He had shot and killed three squirrels. The varmints were cleaned and hanging on stick. He kept the pelts just in case the lady was of a mind to make him slippers. He also picked fall witch hazel flowers and tied them with twine. He knew that the flower helped with skin ailments of all types. When used topically it was fine but if ingested it could cause a person’s body to back up for several of days. He wanted the pan hatted lady to be aware of his knowledge about poison plants – just in case, she had any mischief in mind.
The creek water was running low. The fall rain showers had been brief and far between. Thunder and lightning aside, he enjoyed a good rain. His tin bathtub had a small hole, so he had taken to dancing in the rain with a small piece of soap made from lard.
The worn looking cabin was straight ahead. He could see the ladies sitting on the front porch hulling beans of some sort. He hoped it was black eye peas. They tasted mighty fine when seasoned with hog jowls.
“Gals, it’s Clem from across the creek,” he called out a greeting. It wouldn’t do any good to frighten a lady, especially since he was calling with wife finding in mind.
The younger woman, Ruby Mae, stood to greet him. Martha, the older woman stayed seated in her rocker and scowled at him.
“Clem, it’s nice to be seein’ you.”
“Ruby Mae,” he nodded and awkwardly handed her the squirrel meat.
“Well, I’m thankful. Why don’t you join me and Mama for dinner? I’ll make us a fine supper.”
True to her word, the meal was delicious. The witch hazel flowers placed in a mason jar were centered on the table. Two candles made from bee comb sat on either side of the centerpiece.
“Ruby Mae, the meal was mighty fine.” Clem hemmed and hawed. “I’m needin’ me a woman, and I’m thinkin’ you’re the gal.”
Sweet Ruby Mae blushed, and Martha made a sound similar to a growl.
“Clem, I’m honored. My Homer done passed, and I’m gettin’ scared about the snow. I’m worried that Mama and me can’t manage the farm,” she looked down at the worn floorboards. “Is you thinkin’ of movin’ here or is me and Mama coming to your place.”
It hadn’t occurred to Clem to relocate across the creek, but the idea sat well with him. Ruby Mae’s home was pleasant, clean, and well kept. He spied jars of canned fruit, vegetables, and meat in the small room off the kitchen.
“It’ll be fine to be moving here,” Clem answered. “But we’re needed to talk about Mama. I done heard that she killed Homer. If it’s true, I best be knowing before the preacher man is called.”
Ruby Mae looked toward her mother. “Mama…”
The older woman smiled a toothless grin. “I ain’t kilt nobody. There was a time or two that I was wantin’ to send Homer to his Maker, but I done feared for my eternal wellbein’. I won’t kill ya. I’m promisin’. I’ll be helping Martha to tend you. I’m knowing how to make food that you can gnaw and feed you gullet. I’ll even warsh your clothes.”
“That’s mighty fine.” Clem replied.
The wedding took place the following week. Ruby Mae looked lovely in pale blue dress with a small pocket placed over her heart. The pocket was trimmed in lace. Her message was subtle, but Clem knew that his bride’s heart now belonged to him, and his heart belonged to her. Martha stood next to her daughter wearing the old pot for a hat.
When the preacher told the newlyweds to kiss, Clem leaned in for a smooch. Before his lips touched Ruby Mae’s, he noticed a sprig of dried hemlock peeking from the lacy pocket. Ruby Mae winked and whispered in his ear, “And you thought it was Mama…”
Some Dove chocolates have been lurking in my desk drawer at the office; I’ve been able, somehow, to resist them. But today is different. Today, as the calendar marches inevitably toward Valentine’s Day, my resolve is weak.
So today I’ve opened the little foil packaging and
here’s what the inside message says:
in those you love.”
And just like that – a flood of memories leaked from my
heart. Memories of my own sweetheart, Roger Hoffner, who died way too soon.
I believed in him.
And because I carry his memory like a treasure, I
still believe in him – in the present
Roger grew up in a time when boys admired men who wore leather gloves to work and tucked knives into their pockets to use when needed. He wanted to emulate them.
He was raised in a country swath of America that
believed in ruggedness and self-sufficiency. He learned, by example, that you
don’t toss something in the trash just because it quits working – you figure
out how to fix it and you take the time to do it right.
Living as a kid in the green rolling hills of Northwest Pennsylvania, Roger worked odd jobs for uncles in exchange for a hot meal and maybe a game of poker. He learned to drive tractor and toss hay bales into the mow, long before he was driving a car.
One of Roger’s most prized possessions was his
pocket knife. I’ve kept it in my jewelry box.
That little 3-blade wonder came out when the girls
got Barbie Dolls at Christmas time, the toys impossibly ensconced in those hard
The small but capable knife was used on our farm to:
a wooden latch,
the ice on the horse’s buckets,
a piece of tack when saddling up and once,
remove gum from our oldest daughter’s hair.
I saw him:
slice a watermelon,
sharpen a pencil,
open a can, and
cut bait from the fishing line.
I often saw him cleaning his fingernails with the
Eventually, as his own nephews grew responsible
enough, Roger started gifting little pocket knives to them so they’d be ready
for any eventuality.
Each of our daughters also received a pocket knife
when the time was right.
I fondly remember their papa cutting reeds by our pond with his knife, to fashion them into organic musical instruments for the girls. They held the long green leaves “just so” and blew through their thumbs and fingers to render nature’s finest music.
The sound came out something like chirping crickets
mixed with bird warbling – it was simply beautiful.
The pocket knife, over the years, came to mean much
more than simply a handy little tool. It represented a hearty resourcefulness. A
hard-scrabble work ethic, a readiness for just about any situation.
I spoke with another guy who carries one, and
he told me he’d attended a concert once and was horrified when the
security guard confiscated the tool and tossed it carelessly into a
My friend fished his pocket knife out of the bin and left the venue; he was not going to lose a lifelong companion over a one-time event, so he went outside and people-watched while his wife enjoyed the music inside the arena.
That’s how strongly men of a former generation feel about
their pocket knives, and that’s how strongly Roger felt about his, too.
I miss him.
I carry Roger’s memory in my heart. I will forward his legacy to my son-in-law. On his birthday coming up, I believe I will gift him Roger’s trusty pocket knife.
I wouldn’t want Nick to find himself in a situation and not be prepared. Especially when the day comes that he takes his own kids fishing and needs to cut some bait.
When the bottom line doesn’t add up to figures in black – without red dashes before them – what does a writer hope to gain by publishing a book?
Recently a new author sent me a list of questions to answer regarding her first month of publishing, which occurred at the end of last year. I’ve now been in the publishing business for five full years, which is practically nothing in the grand scheme of things.
I had to disclose the fact that the outlay of this author’sinvestment so far has been well beyond the income from book sales. Beyond that, what’s even more difficult to grasp is that the outlay of investment would continue as a calculated risk if she continued to buy advertising and publish other books. So, why does anyone choose to publish their own work? Historically, what did people hope to gain? Was there ever any financial guarantee?
Here are 10 gains to consider when you are deciding whether an author’s journey is worth taking.
1. A watershed of education in literacy, in marketing, and in publicity occurs in the life of every rookie author (one to five years expected). People often see hybrid publishing as a way to work themselves into being offered a deal by a traditional publishing house.
2. The opportunity to persevere stakes out its garden-lit walkway.
Time to Let Down Your Hair for Recreation
3. Attending, or presenting to, a variety of writers conferences set in exquisite places will be a surprising boon and a blast of wind through the back door.
Find Like-Minded People
4. Bonding with other creatives whose values are similar to your own, or who answer your questions and needs, or those who need your knowledge enlarges your territory, i.e., editors, artists, philanthropist partners, agents, publicists, clubs, associations, and publishers whose goals intersect with yours and who bolster the vision and energy that you value so highly.
Expand Your Worldview
5. Finding a wonderland of science, legal research, human heart and worldviews in what you might now see as only a world of chill factors. Break the ice by learning to investigate and write the details well. Life begets life. Each new person or event you experience can be processed in your own life and writing style.
Become a Curious Child Again
6. Adult constraints are broken In physiological moments of creativity when an adult writer experiences the ripples of new connections among the four hemispheres of one’s brain. Inert reserve becomes child-like exploration of detail and there is energy to push through a writer’s problem. Both the process and the result will make your mouth water, your tears may fall, and your lungs will fill with a gasp of a-ha! Find these new avenues of ingenuity become your landmarks of personal life exploration.
Recognize Your God-given Voice by Using It
7. Telling your story your own way. By the grace of God you will use your voice and your God-given experience to reveal something meaningful to new audiences. This is the most personal journey of faith you embark on, to process your own life under the microscope and use parts of it to throw out like bread crumbs for others.
Jump Deep and Springboard off Editors and Critics
8. Use criticism as a springboard to improve your author’s voice, tone, technique, creativity, and insight. You’ll grow into your true value. legacy, and posterity.
Discover the Benefits of Silence and Solitude
9. Loving silence and solitude when a writer puts up four walls of personal boundaries to everything else in the world. No matter who or what is calling your name, you can discover benefits of prioritizing your own work and applying yourself in silence. Solitude will make you more at home with yourself than ever before as you explore your own answers.
Be About the Business with a Publisher’s Support
10. Learning to budget your author-preneurial business will grant you control and creative ideas to succeed (accounting aids, profit & loss statements, sales taxes, laws related to book events, copyright, and royalties).
ONE TO GROW ON…
Alternate Universe Hopping
11. Enjoying Cafés… and coffee… and internet classrooms.
If any of these pro’s outweigh the con’s, I recommend that you set up a savings account in order to publish and start marketing not only your first book but also, your second. Budget to eat less, and forego shopping sprees or vacations, in order to finish your series.
You might be familiar with the wisdom that advises entrepreneurs to count the cost before building a house. But, for me, counting the costs of building a publishing house was not an option. That is, there was no trail of breadcrumbs through the forest leading toward the publishing house budget choices that would be most valuable. Instead, wild experimental line items which should not, could not, but did pop up anyway, added to my initial budget in uncategorized line items until I began to gain understanding. The entire world of hybrid group publishing was new. Somewhere after the second year, I threw a tantrum. Then, I learned that just because things were not as I expected, didn’t mean that I didn’t have the beginning of a platform and some new tools to use. From there, the thing began to move like gold nuggets from the mines in carts. I started to feed these nuggets to authors I’m coaching in a Facebook group called Golden Writers Conferences.
6 PRACTICAL THINGS TO EMPLOY FOR AUTHOR EARNINGS
I learned many things in a backward manner and spent time and money that I now see to be the price of personal education. Now, things are clearer. I know that authors, similar to athletes, actors, and politicians, make money by a variety of means building up to the publishing of their first book and, of course, after it is launched!
Learn to blog for content marketing. Authors can gather their readers like chicks when they learn to blog. Maybe the experience of blogging becomes the subject for a new book, but maybe the experience of writing the book creates a new expression and following in blogging. Either way, the practice of blogging is the practice of being honest and relevant. It is the guts of content marketing for an author. You can start by posting and commenting about topics of interest to you on Facebook. Then, expand the topic as you learn more about it, and create an essay or an article. Sign up for a blog and after editing your first foray into blog-land, ask people to take a look and give you comments.
Getting speaking gigs at festivals, local libraries, holiday events, places of worship, study groups, schools, and book clubs–really anywhere people gather–will not only sell your stash of books, but will help you become a better communicator.
Get your name, email, and phone number out there on business cards or flyers and take them to the venues you are most interested in. Get their card and give them yours. Add them to your email and shipping or mailing lists and just ask around.
Hire a college kid to get your name, email, and phone number out there and just ask around. Have them teach you Instagram or Pinterest tricks.
Form a private group of authors or a street team to help you cross-promote. Generate that matrix of alliances and interests to naturally ignite interest between groups of followers and fans. Stop panicking and start sharing resources and interests.
Different things make different people tick. Consider the money that people spend on shopping, fashion, child care, workout equipment and reps, television, stage performance, animals, industry or career. All of these are things that consume one’s budget, time, and effort. They bring their own social circles into your life. Maybe it is worth writing your manuscript and getting your book into print simply to engage in the life you’ve always wanted to live.
If publishing your work is the thing that makes your clock tick, either use the other areas of your life as props, ideas, and research for your book or else begin to reclaim the amount of your own space in those areas of life, prioritizing inside them and siphoning off information from inside that priority towards your writing goals.
“I think that passion is a huge piece of writing. I have a passion (a strong and barely controllable feeling) about writing. I like creating a story. I like how writing brings things out in me that I didn’t even know existed. And, I am happy with the responses from readers I’ve had in this past year.”
Now, after trying many different author hacks, Tonya became Capture Books’ best selling author in her fourth year and decided to publish a sequel with them. Why not use the “author life” as a worthy and reasonable goal for your life?
Do the psychological shuffling, get a coach, even if no-one else understands you.
Talk about the joys and frustrations you have with reading, writing, and arithmetic to your friends and associates. Out with it!
When all of this begins happening, and your initial choices begin to snowball into life priorities, you may find yourself in a sardonic mood from time to time. Will you wrestle with the necessary line items in your household budget to create new income streams with your writing or just give up? Not everyone has a difficult budget, but many creatives and writers do. Especially in the first five years.
If you are willing to endure set-backs and face your fears with coaching and education, you can have a fulfilling author-preneurial second career.
It may be an option to get financial counseling specifically related to your personal author’s line-item budget. Imagine creating the career you want step by step, with small strategic investments, and add coursework to learn the new business. Make lists. Move through them. revisit them for practice.
There are secrets to be learned. These are treasures to be employed and practiced in order to build a platform where you can champion your style, your cause, and stretch your wings. When a breeze comes your way, you’ll be ready.
If a writer continues to kick back on personal or professional development, I soon learn that that author really just wants to fall back to being just a writer. And, that’s okay. But, an author must realize that this path is a full-time hobby at the very least, and is a significant investment into the future, and a learning curve into self-discovery and articulation.
GROW A DYNAMIC AUTHOR’S TOOLKIT AND KEEP EXPANDING YOUR REACH
Let your creative juices flow into marketing, learning, sharing resources, and practicing new things as similar juices flow in drafting a manuscript. “Star” or “bookmark” this post so that you can go back and follow EACH of the links and explore them or share them. in this way, you’ll expand DYNAMICALLY.
It’s tempting to capitulate into the pool of guilt and feelings of helplessness when budgeting funds towards the costs of launching an author-preneurial business. Don’t do this. You will need to trust the Lord, while investing and creating new boundaries for yourself in order to succeed. This is how anyone in business approaches future success.
Take Away: Use your ingenuity. You are a creative. You are an author. So, when an advertising budget goes awry or the book expo leaves you saddled with debt, then pull out your list of why’s and add to this the list of “how’s this going to improve next time?”.
Managing Partner at Capture Books, (author of Welcome to the Shivoo! Creatives Mimicking the Creator). She is available to give this presentation in writer’s groups and to field questions in person or over the airwaves, or online. Contact her: firstname.lastname@example.org