By Kathy Joy, Author, Breath of Joy: Singing Spring
The first mild morning–that particular morning when you trade in the heavy coat for a mere sweater–is cause for celebration.
Most years in wintery climes, spring’s official arrival gets top coverage in media outlets everywhere. The first glimpse of a crocus is a metaphor for hope.
But this year it’s different. This year, we are self-isolating; hunkering down, finding new ways to fix canned beans.
While coronavirus dominates the news, spring tiptoes in: Hesitantly, on cat-like feet, it slinks in sideways, taking a seat in the shadows.
Nobody notices a shift in the breeze, a heady buoyant quality that tousles pigtails and tugs playfully on sequestered souls.
Robins, oblivious to the crisis, are leaning in for earthworms, pausing only to trill their signature birdsong.
Living things are stretching their roots beneath our feet, wriggling
and rejoicing at the approach of the resurrection.
It’s all happening, all around us, despite the looming dread of
Tight-fisted rhododendrons are ready to unfurl in bursts of pink, purple, red and white; forsythia hedges will soon be trumpeting their yellow splendor; daffodils not far behind in their marching brigades of buttery magnificence.
If we could just part the curtains on spring’s arrival and take a peek, we might be astonished. We might be gladdened; we might be reminded who’s got this whole weary world in His hands.
“Do not be afraid of those who kill the body but cannot kill the soul. Instead, fear the One who can destroy both soul and body in hell. Aren’t two sparrows cheap, sold two for a penny? Yet not one of them will fall to the ground apart from the will of your Father. And even the very hairs of your head are all numbered” (Matthew 10:28-20, Study Bible).
Book reviews are an author’s lifeline. To sell books, positive reviews are required.The reviews also need to appear in a variety of venues and sales platforms such as Goodreads, Barnes and Noble, Amazon.
become so well-adjusted to your culture that you fit into it without even
thinking. Instead, fix your attention on God. You’ll be changed from the inside
out. Readily recognize what he wants from you, and quickly respond to it.
Unlike the culture around you, always dragging you down to its level of
immaturity, God brings the best out of you, develops well-formed maturity in
you.” Romans 12:2 (The Message)
“Oh, I need that!”
Advertising is ubiquitous! Indeed, it’s everywhere! The average American sees 3000-5000 ads per day. Think about it! That doesn’t mean just TV commercials… it counts every form, including signs as you are driving down the street, pop-up ads on the computer, brand names on clothing, notices on buses, upcoming event reminders in bathroom stalls, etc. Every day we’re bombarded with messages that intend to direct our buying, thinking, and actions.
And so are our children and
Our culture today is overrun with ever more invasive means of getting messages to us. In September of 2015, BBC reporter, Ben Frampton introduced the Changing Face of Journalism as clickbait from the outset of any news article. Technology is being utilized in new ways that impact our daily lives and attract our eyeballs to messages. Perhaps you have been a “victim” of clickbait.
“Clickbait consists of attention-grabbing
headlines used for Web content to lure readers into clicking on normally
uninteresting content. Many websites use clickbait as a mechanism to gain
popularity via higher click-through rates. Clickbait is characterized by a
highly enticing headline with a hyperlink that, when clicked, reveals a website
that has content that is not nearly as interesting as the headline. Clickbait
is therefore considered to be a strategy to increase the number of views to a
particular Web page.” (Techopedia.com)
read clickbait headlines such as,
20 pounds in 20 days! New miracle pill!”
Hollywood couple is giving away millions?”
“Seniors: stop paying property tax! Learn this easy strategy now!”
Sometimes these headlines immediately redirect a reader to a different domain. They are simply fishing hooks.
Buzzfeed alone regularly attracts more than 10 million
unique users in a single day.
Buzzfeed can bring strong returns for careful users, but it has also created expensive traps for the unsuspecting.
Bloggers often use clickbait to earn their influencer income through affiliate marketing. However, promoting affiliate products can easily distract not only a blogger’s readership, but also the hopeful content blogger from the central purpose of his or her blog.
Products are not the only thing being sold through clickbait.
Personal information is transferred through every click made to the collectors and analyzers of these products and services. This fact can be used positively when you are able to grow a base of contacts to use for legitimate business and kingdom purposes.
A darker morass of reasons others may use clickbait.
When a woman clicks on a piece of clothing or sleepwear, she may find herself next inundated with new ads for women of her age and size in sultry and lewd poses. When a boy or girl clicks on an ad, it is not unusual to discover advertisements for games, adventures, political ads, pornography, phishing sites to military operations, sign up sheets, edgy books and other age-monetized bait popping up on tomorrow’s online screens.
Because religious advertisements are considered a hate-speech liability to fan bases, it is not a Christian ad we can count on seeing unless the advertiser has taken pains to identify only easily recognized Christian buyers acceptable to the marketing host.
Our children need to be introduced to this marketing strategy so they are aware of the intentionality and purpose of these alluring headlines.
And then there’s location-based marketing.
Have you received a text message from a store just as you were driving near it?
marketing (LBM) typically takes advantage of the geolocation of a customer
(usually via a GPS-enabled device) and uses these techniques… to send
personalized and relevant messages at the right place, at the right time to the
Does this CEO’s statement bother you? “Augmenting location with data about user behavior patterns enables a brand to create more timely, customized user engagement.” (Laetitia Gazel Anthoine, CEO, Connecthings)
More technology, more knowledge about each person’s consumer habits
and personal preferences, more desire to sway your thinking, buying, and
actions, and lo and behold! GPS-based marketing!
We all need to raise our awareness of “Peeping Tom” marketers and
interfering corporations. If you recently looked at e-bikes on Amazon
for a possible purchase, and then you were suddenly accosted by pop-up
ads for e-bikes on Facebook, websites, and online games… it wasn’t a
Advertising has come a long way, baby! No doubt there are more
intrusive techniques being created right now, with the ultimate goal of
saturating your life with appealing hard-to-ignore ads.
God has told us to be ever vigilant. We need to be dealing with life with “eyes wide open”.
So how can we help teens become media-savvy about the culture that surrounds them?
Discussion is crucial. Talk with them about why advertising is part of our daily lives. Ask, “Where do you see ads?”
Discuss both the benefits and the downside of advertising. Ask, “Why do you think advertising works?”
Ask, “Is the accumulation of possessions enough as the purpose of a life?”
Ask, “What resources are available to create useful click ads for kingdom purposes? Do you have a service or a product for which you would like to design a click ad to help others?”