adaption, analysis, Author tools and hacks, Back Covers, Book Blurbs, Laura Bartnick, Tonya Jewel Blessing

When My Book Blurb Bustled and Bounced

Click to discover more about Tonya Blessing’s books

A Conversation with Tonya Jewel Blessing and Laura Bartnick

Tonya Jewel Blessing

Tonya Jewel Blessing: I recently learned in two quick minutes how a blurb on the back of a book cover can sell books or dissuade potential readers from choosing a book.

We all know how important spelling and punctuation are in a book. But, I don’t think I realized that English basics are just the beginning of what matters in a book blurb until two media professionals picked up my novels. Each of my books have a professionally written, third-person description on the back cover. I realize this is paramount to converting book browsers to buyers.

At a recent media convention, a man connected with a film production company selected my first historic Appalachian novel, The Whispering of the Willows based on the book blurb on the back cover. The verbiage ‘similar to modern sex trafficking issues’ also sparked a conversation about the plot of the book. He promised to buy it for consideration.

Another reader-influencer looking for compelling stories at this media convention passed over my second novel The Melody of the Mulberries based on its book blurb. The reactions of both people, who visited the author booth, initially surprised me. Then, as I perused the  other author stations, I found myself doing the same – picking up a book, reading the back cover, and making a purchase decision based on a couple of paragraphs about the story.

Laura Bartnick

Laura Bartnick: Capture Books began to market The Whispering of the Willows in earnest to the Amish/Mennonite sector and to the West Virginia readership when the publisher could show that:

a) women’s issues were creatively handled, and

b) significant community involvement absolutely changes the course of a girl’s life after she is a victim of rape.

c) timing matters. Reverberating southerners became passionate readers of The Whispering of the Willows after National Public Radio broke the news about the West Virginia opioid crises. After the report featuring the opioid documentary by filmmaker Elaine McMillion Sheldon, produced in part by the Center for Investigative Reporting, where a female judge, a church social worker, and a policewoman joined forces to creatively alleviate the crisis in the hardest-hit county, Capture Books decided to offer BLESSING’s novel to this community.

d) the women in the novel did not wear pants.

While BLESSING’s exquisitely clever sequel, released in the fall of 2019, is marketable to a lover of Americana and to a Christian romance-loving readership, the acquisitions gentleman seeking a modern hook with a correlation to a “cause” failed to find that kind of subject matter on the sequel’s cover.

The lesson learned is that listing a cause as a keyword or subject-matter can reach potential cross-over markets.

Book blurbs are also written for librarians, advertisements, flyers, and online bookstore platforms. Each of these has a variety of required words, suggested keywords and phrases, and are written specifically to hook certain types of readers.

I spoke with a very frustrated author last week who reported that she wasn’t earning royalties from her publisher on her book and wanted my opinion. I looked up her title and discovered there was not a single word of book description, and her book was only listed in one category. It simply wasn’t selling because there were no keywords alerting people to the existence of her book. Even if potential readers looked up the exact title, there was no book description to explain what it was about.

Tonya Jewel Blessing: My first novel was picked up by Tantor Audio Books because of its record sales in late 2018 after we marketed directly to the opioid epidemic on Amazon. Subsequently, my sequel has been steadily picking up new readers and finding its own voice with historical romance and Americana lovers. Since I didn’t know I could write a sequel in the beginning, my publisher did not market to sequel readers. Consequently, many who read the first book think it is a stand-alone novel.

I agree with E.A. Bucchianerif in that, “There is much to discover that’s not on the back cover!” YET, if the book cover doesn’t spark interest, the book won’t be read. Listed below are some tips for writing a book blurb. 

10 Tips to Write a Book Blurb That Sells

Laura Bartnick: Yes, and here are some more clues to what works and what doesn’t on the back cover:

  1. “I wrote this because…” or “My character is based on…” is better placed inside the book as a prologue or author’s note.
  2. Larger fonts with less copy will catch a reader’s attention.
  3. Aim for a description of keywords written to the interests of a reading group.
  4. Getting an editorial endorsement printed on the cover will garner immediate interest and give the author borrowed authority.
  5. You may also want to put the name of the publisher, the logo, the subject matter or genre, and the price of the book onto the back cover.
Book Poster for Christian Colleges, Theology of Creativity, Academia
Book Cover by Tracy Fagan. Read the Book Description by clicking on the title.
Book Cover by Tracy Fagan. Read the Book Description by clicking on the title.

Book Cover with Readers’ Favorite award and marketing blurb to romance readers.
Book Cover by Chloe Belle Arts for The Melody of the Mulberries by Tonya Jewel Blessing
Advertisements
analysis, breath of joy, family caregiving, Inbound and Outbound Marketing, ingenuity, rethink

I PREDICT GREAT THINGS FROM SOCIAL QUARANTINE

Photo by Lum3n.com on Pexels.com

Yesterday my husband and I made a concerted effort to not go anywhere. 

We have enough food, enough toilet paper, enough entertainment. By the end of the day though, we were tired of lounging in our jammies saying to each other, “Isn’t this great?” The roast and potatoes and carrots tasted like Sunday dinner without the guests.  Hmm. Maybe a shower and getting dressed would have helped the humor after twelve hours of forced leisure.  Even our dog seemed lowly, dumped out on the carpet. I looked at his water bowl and realized that in the change of routine, we’d neglected him.

Still, I predict great things to come of this social quarantine, don’t you?

Boredom births games, boredom births conversations, and silliness, and sex.

Photo by Pixabay on Pexels.com

I’d already seen several programs on the T.V. and just wanted to click off the power button. It felt like the reruns after 9/11. I decided to clean a room, and I found some forgotten treasures! In that little corner of heaven and for a couple of hours, I saw why cleanliness might prove to be next to godliness.

Explorations in the bookshelf, the stored software-to-learn list, webinars held on the back burner, homeschooling and getting to know one’s kids will all take shape.

All that attention kids need and crave from their parents will feel a little awkward at first. Arguments and fights will break out. They’ll look each other in the eye after a few hours and think, is this really happening?  Do I even know this person in my house?!  Then, the serious discussions will start to take place.  Values, politics, meaning, personal strengths and weaknesses, the I-never and what-if discussions.

Things you never wanted to do, you’ll do, and discover you’re pretty good at it given some time.

After we slap our foreheads, remembering to feed our pets out of routine, we’ll tire of the couch and go out to weed the garden. Who weeds the garden anymore? Lawn services are the closest thing to beautifying the landscape we see around our neighborhood.

  • So, we’ll go outside there, and find some twigs to tie into wreaths and furniture. 
Photo by Pixabay on Pexels.com
  • We’ll decide to whittle a piece of wood into shape. We’ll find some glue or caulk or paint and start playing around. Our faces will relax. Smiles will be found.
  • Families will tell stories about grandparents and ancestry and wonder whether they should plan to visit their past in another state, another country entirely.  Budgets for historical discovery will be made.
  • Designers will remember that they enjoyed drawing at one time, and they will begin to design upgrades to their houses. Negotiators, desperate for an income, will negotiate prices for work.  The economy will plunge and adjust and perhaps prices will take a turn for the more reasonable.
  • Inventors will grow industrious.  I remember we had installed a gas fireplace with a self-lighting pilot light in our old home because, at the time, rolling electrical black-outs were an issue in winter.  In this particular crisis, I’m not sure how helpful the self-lighting pilot would be to eradicate COVID-19, but I am sure that industrious minds will begin to invent heath systems, tools, and hacks for hospitals, homestays, working from home, and bartering.
  • Would-be authors who have always wanted to write their masterpiece will begin an outline, a first page, a rewrite.
  • People who fear big brother’s orchestration of society and privacy will invent new protections and products and ideas.
  • Lawsuits will be settled outside of courtrooms. Fences mended.
  • We will face our inconsistencies as human beings and personal failures won’t spiral into martyrdom into, “Yes, I’m the trash heap of humanity.” We’ll have the time to talk through specifics, and analyze behaviors, and practice improvement.
  • Stress factors will release their vice-grip on life, and when we take a long look at what our parent or child is capable of, we will want to form a production line in the family to make the best ideas flourish.
  • The wiggle worms will get in their cars and drive around to discover what is going on around them, what spring looks like, what birds congregating in gangly trees sound like in chorus.
  • Adult kids will remember their neighborly shut-ins, their elderly parents and grandparents, and try to do whatever they can to assist them out of loneliness and fear. Concerted efforts to meet these needs will be met with surprising rewards.
  • Those who enjoy singing will sing again, privately or from their balconies, together in their families, in devotion to their God and to each other.  Songs will be written. Pictures painted.
  • Family meals prepared and eaten around a dining room table. And, someone will say, “Thank you!” “Um, this is good.  Is there more?” And, someone else will decide to eat together on the sunny patio and say, “What did you learn today from this strange isolation? Did you invent something wonderful?”
  • And, a kid will say, “I found the sewing machine and decided to hem my pants, but then I tried to make something else, and guess what?  I can sew!”

All of these things will happen because we are not toting each other to hockey, basketball, concerts, the gym, school, our places of worship, and work.  Deadlines will not rise up and press against our very bodies for closet space. Instead, Leisure will introduce herself as the new skeleton in our closets.

In your leisure, accept our free gift to read Mister B: Living with a 98-Year-Old Rocket Scientist.
analysis, Author tools and hacks, featureed, ingenuity, rethink, scrutinize, Tonya Jewel Blessing

TO POST OR NOT TO POST

When and How to Leave a Review.

Book reviews are an author’s lifeline. To sell books, positive reviews are required. The reviews also need to appear in a variety of venues and sales platforms such as Goodreads, Barnes and Noble, Amazon.

Do you know that there are bookstagrammers on Instagram stirring up goodwill for authors these days? And even Pinterest boards are a great way to share a book review!

My book sales flourish in direct relation to the number of reviews others have posted for each title.

I am an avid book reviewer on Goodreads, and although I’m sure that somewhere there are specific instructions for writing a book review, my personal perspective on reviews are as follows:
  

1. I write reviews for genres that I enjoy or because of information gained.  It isn’t fair to write a biased review based on a genre that might not be a favorite of mine.

2. I also don’t write reviews on books that I read out of necessity but might be about topics that I don’t particularly enjoy. 

3. I don’t include criticisms in a book review that are outside the scope of the story.  Authors often don’t have control over font size, book covers, chapter heading designs, etc. 

4. I also pay attention to a book synopsis before reading the material. If a book overview gives direction about the story, I don’t want to complain about something that I knew upfront. 

5. If I have a criticism about book content, I research and do my best to make sure that my input is valid. 

6. Some books are agenda driven. If I know that in advance, I don’t believe that I should use a book review as a platform to debate a personal agenda. 

7. Authors have no control over book orders and shipping. If I order a book and there is a shipping problem, I don’t penalize the author by writing a negative review. 

8. I am diligent about sharing just enough information about the story but not too much information that might spoil the book’s story for the next reader

MOST IMPORTANTLY – I enjoying reading and sharing feedback freely and appropriately.
 
As an author, I welcome reviews. The positive reviews warm my heart, and the not so positive reviews challenge me to grow in my writing.