adaption, analysis, breath of joy, featured, groundhog day, Kathy Joy, op-ed, repetition, Replete

Repeating Life

By Wordsmith, Kathy Joy

I don’t know why I get this in my inbox, the “wacky, bizarre and unique holidays” calendar. I don’t know from whence it come, touting some mundane calendrical events, most days, comical.

For instance, in June there is a – “Repeat Day”. Repeat Day? The idea of it reminds me of the movie, Groundhog Day. Have you seen it?

I wonder if the calendrical messages are phishing, selling, or spying on my latest horse racing bets, but I enjoy these prompts for writing, and so I don’t complain. I’m somewhat of a human calendarist myself. I’ve been given the task of writing calendaric inspirations for my associates at work now sequestered at home.

A financial coach, Lauren Rilling, enjoys a synesthetic experience with calendars. Synesthesia is where your brain mixes two senses together. You’re seeing music and hearing something visual. There are lots of types of synesthesia. She says, “For me, I see time in my mind’s eye–almost like having a calendar in my head of how the days of the week, months of the year, even years and decades are arranged.” I’m sure that helps her tremendously with her client coaching goals.

For the rest of us, any day, including the June Repeat Day, is a good day to remember the importance of repeating life-giving phrases to each other, and to ourselves too.

Like washing your hands and face, brightening your mind to the unique purpose of why you have landed on this day in this place will start out a seemingly repetitive day better.

WHAT YOU TELL YOURSELF

Repeating your purpose for being where you are can make all the difference in the color, texture, and music of your day. See your hands? They are working through the everyday stitches of life as though they are stitching a warm sweater, a scarf, or a wall tapestry. See your feet repeating the same steps in similar spirals around work? As you look down at your feet, what you tell yourself can be more important than the feedback you receive from others.

If you believe you add value to your world, you will be happier – and it’s more likely that after all, you will do amazing things.

Doing good things bolsters your belief in purpose and the spiral of life will turn upward.

However, if you spend most of your time being an Eeyore, you won’t feel fulfilled. It’s as simple as that, and the repetition will become less synthesized with purpose and more and more of a puzzle of missing pieces to you and to everyone around you.

REMIND YOURSELF ALOUD

“Wash your hands” is society’s repetitive mantra these days. Who knew that would become a thing? Yes, go to the bathroom sink, wash your hands, but, also look in the mirror. I think we might take this idea of repetitive cleansing to a new level.

Today may not be one of those days in which you feel either necessary or essential. Want to wash those feelings away? In the routine, you may feel silly — depending on who is in the room – but saying these personal phrases aloud really helps to center yourself in how and why you are needed:

If You Don’t Like The Story You Are Telling Yourself, Tell Yourself a Different Story – Matthew Kent
  • in what you do,
  • how you think,
  • how you relate,
  • why you were hired
  • how your priorities are needed,
  • the things you offer to others in your way

Making the effort to say these things aloud can lather up and rinse away the doubt. It’s almost like you need to hear these reminders, but you are no longer a child. No-one wants to wash your hands for you. You can’t rely on anyone else to say these things consistently to you.

This is true whether you live alone, work alone, live with a crowd, and work in a factory.

REMEMBER THE WONDER OF THOSE WHO LOVE YOU

It can help to remind yourself–out loud–that you have people who care about you. Pick a person each day to say a mental thank you to for being “your person” when you needed one.

It also helps to think back to a time when you really leaned on friends and family or felt strongly connected to a community. Isn’t it happening again, sometimes under-the radar during our New Normal? Certain relationships are being given priority to lift each other up as “necessary”, “essential”.

Yes, in the repeat of the ordinary and mundane, it’s up to you to synthesize your life.

Be your own best repetition coach. Try repeating these statements out loud each day; tape them to your bathroom mirror, if necessary.

1. “My time is important.”

Let’s be real: managing our time off-site is challenging and comes with unique situations depending on the day. Your contribution to the agency is unique and important. Honor your own needs to match the day by planning your list and prioritizing it. Reward yourself along the way. Small rewards can boost your energy for all the challenges you face today; things like taking a walk, calling a friend, honoring your breaks and lunch, and keeping a stash of really good chocolate nearby.

2. “I’m uniquely gifted for this set of tasks.”

You are valued and you were hired because of your skillset. You have your own brand of approaching the tasks at hand. No one else has quite your blend of personality, education, training, problem-solving or perseverance. Avoid the trap of thinking you duplicate what someone else is doing. Remind yourself on a daily basis how your influence matters because it can only come from you.

3. “I’m not alone.”

You have a team around you, even now – when your team may not be gathered in one physical space. It’s easy to feel like the walls of isolation are closing in. They’re not.

Remember: Repetition and structures have purposes in your life and are for your good. Lather, Rinse, REPEAT. Observing the habits of cleaning your hands, face, and mind for each calendar day will launch you upward and onward in your own special way!

Kathy Joy, Author of the Breath of Joy calendarial gift books

Kathy Joy Hoffner writes these Lunch Jabs for her co-workers at the bequest of her superiors. She is an author at Capture Books and is considered a wordsmith for life.

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adaption, Book Blurbs, Coronavirus, Faith, family caregiving, featureed, G.K. Johnson, Replete, spring season, The Zealots

Unclean?

By G.K. Johnson

Unclean. The opposite of being clean. In our current times, people are doing everything they can to avoid this descriptor. We wash our hands. When we leave our homes, we wear gloves and masks and try to keep at least six feet between ourselves and others.

There are those for whom the word is an unavoidable description of their current condition. They are sequestered in their homes or other isolated places to wait out the virus, their bodies fighting their invisible attackers as best they can. The sickness has spread through their body, out of their control…they are unclean.

Mankind is no stranger to disease and sickness.

Thousands of years ago those with life-altering illnesses and disease had even less hope for healing. Medical knowledge was extremely limited in comparison to what it is now. Those who found themselves with incurable diseases were often sequestered in isolated places with others suffering the same fate. One of these terrible diseases was leprosy. Not only were there terrible physical ramifications from the disease, but it was also believed that those infected with leprosy earned the condition through their sin.

Imagine the heaviness of this diagnosis: the shame, fear, and loneliness that the inflicted person would feel.

“Unclean!”

“Get away!”

“Don’t infect us, scum!”

Shim’on pushed into the crowd trying to see the subject of the disruption.

People backed up and parted to reveal a man swathed head to toe in dirty white linens. The only uncovered parts of his body were his fingertips and a gap in the head covering where his eyes peered out.

Looking at his hands, Shim’on flinched. Instead of healthy pink skin, he saw white deformed stubs. The man had leprosy. Instinctively, Shim’on, Andreas, and the other two disciples stepped back.

Instead of moving away from the leper, however, Shim’on watched the rabbi walk toward him! What was the man doing? Leprosy was extremely contagious. Lepers were not permitted in populated towns; but only in leper colonies outside the village.

The disease attacked the nerve functioning of those it infected and caused sores to develop all over the body. If ever a leper were to come in proximity to a ‘clean’ person, one not tainted by the disease, he was required to shout “unclean!” to warn others of his condition. The life of a leper was lonely and filled with shame.

This rabbi was taking a gamble by approaching the leper, and Shim’on couldn’t decide if he were completely crazy or extremely brave.

Jesus continued walking toward the man until he stood directly in front of him, only a foot or so away. The crowd, which had grown increasingly large, quieted, holding their breath to see what the rabbi was going to do.

Suddenly Jesus reached out his hand and set it on the man’s shoulder. Gasps and whispers crossed over the crowd.

“Be healed,” Jesus spoke quietly, looking into the man’s eyes.

The man began to cry, tears wetting the dirty cloths wrapped around his face. He reached up a hand, and it was then that Shim’on saw that what had been decaying tissue was now healthy skin. The man continued staring at his fingers and then began unwrapping the cloth, revealing a hand, then an arm. The flesh was perfectly healthy; the leprosy completely gone!

Murmurs spread, growing in volume, through the crowd. Everyone was amazed.

“Who is this man?”

“He healed the leper with a word!”

Jesus spoke to the man quietly.

Tears poured down the man’s face and he knelt before Jesus. “Thank you, Rabbi!”

He stood in amazement and Jesus clapped him on the shoulder, grinning. The man laughed in gulps of wonder and then, he departed.*

The Zealots, author G.K. Johnson. publishing September 2020, by Capture Books.

Our Lord touches even those whom the authorities in this world say are untouchable, unclean.

Our God enters into the dirtiest, most shame-filled places of our lives and speaks life!

And it brings Him joy to do it.

The book of Mark, chapter 2, records a dinner where Jesus attends to a tax collector’s needs at the tax collector’s home. The Hebrews despised tax collectors.

These tax collectors were Hebrews who had turned on their people and accepted Roman jobs because of the financial benefits. They extorted their own people and helped to support the Roman occupation at the same time. So when Jesus invites a tax collector to follow him, imagine the outrage many of the Hebrews would feel. Can’t Jesus identify the scum in our community? Is Jesus intentionally circumventing our social bias and the rules we use to keep this kind of traitor down? The disciple, Mark, reflects that some religious Pharisees grumbled to the disciples, “Why does he eat with such scum?”

Jesus replies, “Healthy people don’t need a doctor—sick people do. I have come to call not those who think they are righteous, but those who know they are sinners.”

Isn’t this beautiful? It’s the very core of the gospel. I am unclean. You are unclean. We are all physically, socially, and spiritually sick with sin. And it’s only when we can acknowledge that truth to Jesus, the Great Physician, in a seed of faith for His help, that He can administer His miracles of life and spiritual birth. Sometimes it’s physical. Other times it’s a healing of our hearts.

Let’s be careful and wash our hands and follow other medical wisdom to not spread sickness. Yes, let’s also be mindful of the unclean around us…the obviously sick and those who may not show physical symptoms.

But, let’s also ask, How can we be the hands and feet of Jesus? Perhaps it’s letting His word soak into our own hearts while resting so that we have some good news to spread in a fresh way. Perhaps, it is sending a card or letter, singing hope to our neighbors from our backyard, offering to help with shopping or giving out medical gloves for commercial transactions, or maybe simply making a phone call.

Most of all, remember, dear unclean one…Jesus came to help you.

References: Matthew 8 (New Living Translation of the Bible)

To pre-order your copy of The Zealots, contact us today.

adaption, analysis, Author tools and hacks, Back Covers, Book Blurbs, Laura Bartnick, Tonya Jewel Blessing

When My Book Blurb Bustled and Bounced

Click to discover more about Tonya Blessing’s books

A Conversation with Tonya Jewel Blessing and Laura Bartnick

Tonya Jewel Blessing

Tonya Jewel Blessing: I recently learned in two quick minutes how a blurb on the back of a book cover can sell books or dissuade potential readers from choosing a book.

We all know how important spelling and punctuation are in a book. But, I don’t think I realized that English basics are just the beginning of what matters in a book blurb until two media professionals picked up my novels. Each of my books have a professionally written, third-person description on the back cover. I realize this is paramount to converting book browsers to buyers.

At a recent media convention, a man connected with a film production company selected my first historic Appalachian novel, The Whispering of the Willows based on the book blurb on the back cover. The verbiage ‘similar to modern sex trafficking issues’ also sparked a conversation about the plot of the book. He promised to buy it for consideration.

Another reader-influencer looking for compelling stories at this media convention passed over my second novel The Melody of the Mulberries based on its book blurb. The reactions of both people, who visited the author booth, initially surprised me. Then, as I perused the  other author stations, I found myself doing the same – picking up a book, reading the back cover, and making a purchase decision based on a couple of paragraphs about the story.

Laura Bartnick

Laura Bartnick: Capture Books began to market The Whispering of the Willows in earnest to the Amish/Mennonite sector and to the West Virginia readership when the publisher could show that:

a) women’s issues were creatively handled, and

b) significant community involvement absolutely changes the course of a girl’s life after she is a victim of rape.

c) timing matters. Reverberating southerners became passionate readers of The Whispering of the Willows after National Public Radio broke the news about the West Virginia opioid crises. After the report featuring the opioid documentary by filmmaker Elaine McMillion Sheldon, produced in part by the Center for Investigative Reporting, where a female judge, a church social worker, and a policewoman joined forces to creatively alleviate the crisis in the hardest-hit county, Capture Books decided to offer BLESSING’s novel to this community.

d) the women in the novel did not wear pants.

While BLESSING’s exquisitely clever sequel, released in the fall of 2019, is marketable to a lover of Americana and to a Christian romance-loving readership, the acquisitions gentleman seeking a modern hook with a correlation to a “cause” failed to find that kind of subject matter on the sequel’s cover.

The lesson learned is that listing a cause as a keyword or subject-matter can reach potential cross-over markets.

Book blurbs are also written for librarians, advertisements, flyers, and online bookstore platforms. Each of these has a variety of required words, suggested keywords and phrases, and are written specifically to hook certain types of readers.

I spoke with a very frustrated author last week who reported that she wasn’t earning royalties from her publisher on her book and wanted my opinion. I looked up her title and discovered there was not a single word of book description, and her book was only listed in one category. It simply wasn’t selling because there were no keywords alerting people to the existence of her book. Even if potential readers looked up the exact title, there was no book description to explain what it was about.

Tonya Jewel Blessing: My first novel was picked up by Tantor Audio Books because of its record sales in late 2018 after we marketed directly to the opioid epidemic on Amazon. Subsequently, my sequel has been steadily picking up new readers and finding its own voice with historical romance and Americana lovers. Since I didn’t know I could write a sequel in the beginning, my publisher did not market to sequel readers. Consequently, many who read the first book think it is a stand-alone novel.

I agree with E.A. Bucchianerif in that, “There is much to discover that’s not on the back cover!” YET, if the book cover doesn’t spark interest, the book won’t be read. Listed below are some tips for writing a book blurb. 

10 Tips to Write a Book Blurb That Sells

Laura Bartnick: Yes, and here are some more clues to what works and what doesn’t on the back cover:

  1. “I wrote this because…” or “My character is based on…” is better placed inside the book as a prologue or author’s note.
  2. Larger fonts with less copy will catch a reader’s attention.
  3. Aim for a description of keywords written to the interests of a reading group.
  4. Getting an editorial endorsement printed on the cover will garner immediate interest and give the author borrowed authority.
  5. You may also want to put the name of the publisher, the logo, the subject matter or genre, and the price of the book onto the back cover.
Book Poster for Christian Colleges, Theology of Creativity, Academia
Book Cover by Tracy Fagan. Read the Book Description by clicking on the title.
Book Cover by Tracy Fagan. Read the Book Description by clicking on the title.

Book Cover with Readers’ Favorite award and marketing blurb to romance readers.
Book Cover by Chloe Belle Arts for The Melody of the Mulberries by Tonya Jewel Blessing
adaption, Author tools and hacks, clickbait, Faith, featureed, Inbound and Outbound Marketing, ingenuity, op-ed, Soothing Rain

“Oh, I Need That!” Clickbait

Media Alert!

0September 4, 2019 Reprinted with editions

By permission of Capture Books co-author, Sue Summers

“Don’t become so well-adjusted to your culture that you fit into it without even thinking. Instead, fix your attention on God. You’ll be changed from the inside out. Readily recognize what he wants from you, and quickly respond to it. Unlike the culture around you, always dragging you down to its level of immaturity, God brings the best out of you, develops well-formed maturity in you.” Romans 12:2 (The Message)

“Oh, I need that!”

Photo by Pixabay on Pexels.com

Advertising is ubiquitous! Indeed, it’s everywhere! The average American sees 3000-5000 ads per day. Think about it! That doesn’t mean just TV commercials… it counts every form, including signs as you are driving down the street, pop-up ads on the computer, brand names on clothing, notices on buses, upcoming event reminders in bathroom stalls, etc. Every day we’re bombarded with messages that intend to direct our buying, thinking, and actions.

And so are our children and teens.

Our culture today is overrun with ever more invasive means of getting messages to us. In September of 2015, BBC reporter, Ben Frampton introduced the Changing Face of Journalism as clickbait from the outset of any news article. Technology is being utilized in new ways that impact our daily lives and attract our eyeballs to messages. Perhaps you have been a  “victim” of clickbait.

“Clickbait consists of attention-grabbing headlines used for Web content to lure readers into clicking on normally uninteresting content. Many websites use clickbait as a mechanism to gain popularity via higher click-through rates. Clickbait is characterized by a highly enticing headline with a hyperlink that, when clicked, reveals a website that has content that is not nearly as interesting as the headline. Clickbait is therefore considered to be a strategy to increase the number of views to a particular Web page.” (Techopedia.com)

Photo by Hope Aye on Pexels.com

Have you read clickbait headlines such as,

“Lose 20 pounds in 20 days! New miracle pill!”

“Which Hollywood couple is giving away millions?”

“Seniors: stop paying property tax! Learn this easy strategy now!”

Sometimes these headlines immediately redirect a reader to a different domain. They are simply fishing hooks.

Buzzfeed alone regularly attracts more than 10 million unique users in a single day. 

Buzzfeed can bring strong returns for careful users, but it has also created expensive traps for the unsuspecting.

Bloggers often use clickbait to earn their influencer income through affiliate marketing. However, promoting affiliate products can easily distract not only a blogger’s readership, but also the hopeful content blogger from the central purpose of his or her blog.

Products are not the only thing being sold through clickbait.

Personal information is transferred through every click made to the collectors and analyzers of these products and services. This fact can be used positively when you are able to grow a base of contacts to use for legitimate business and kingdom purposes.

A darker morass of reasons others may use clickbait.

When a woman clicks on a piece of clothing or sleepwear, she may find herself next inundated with new ads for women of her age and size in sultry and lewd poses. When a boy or girl clicks on an ad, it is not unusual to discover advertisements for games, adventures, political ads, pornography, phishing sites to military operations, sign up sheets, edgy books and other age-monetized bait popping up on tomorrow’s online screens.

Because religious advertisements are considered a hate-speech liability to fan bases, it is not a Christian ad we can count on seeing unless the advertiser has taken pains to identify only easily recognized Christian buyers acceptable to the marketing host.

Our children need to be introduced to this marketing strategy so they are aware of the intentionality and purpose of these alluring headlines.

And then there’s location-based marketing.

Have you received a text message from a store just as you were driving near it?

Location-based marketing (LBM) typically takes advantage of the geolocation of a customer (usually via a GPS-enabled device) and uses these techniques… to send personalized and relevant messages at the right place, at the right time to the right person.” (www.martechadvisor.com/articles/geolocation/how-location-based-marketing-will-disrupt-marketing-in-2019)

Does this CEO’s statement bother you? “Augmenting location with data about user behavior patterns enables a brand to create more timely, customized user engagement.” (Laetitia Gazel Anthoine, CEO, Connecthings)

More technology, more knowledge about each person’s consumer habits and personal preferences, more desire to sway your thinking, buying, and actions, and lo and behold! GPS-based marketing!

We all need to raise our awareness of “Peeping Tom” marketers and interfering corporations. If you recently looked at e-bikes on Amazon for a possible purchase, and then you were suddenly accosted by pop-up ads for e-bikes on Facebook, websites, and online games… it wasn’t a coincidence!

Advertising has come a long way, baby! No doubt there are more intrusive techniques being created right now, with the ultimate goal of saturating your life with appealing hard-to-ignore ads.

God has told us to be ever vigilant. We need to be dealing with life with “eyes wide open”.

So how can we help teens become media-savvy about the culture that surrounds them?

Photo by Kjell Kuehn on Pexels.com
  • Discussion is crucial. Talk with them about why advertising is part of our daily lives. Ask, “Where do you see ads?”
  • Discuss both the benefits and the downside of advertising. Ask, “Why do you think advertising works?”
  • Ask, “Is the accumulation of possessions enough as the purpose of a life?”
  • Ask, “What resources are available to create useful click ads for kingdom purposes? Do you have a service or a product for which you would like to design a click ad to help others?”

The world says you are what you own. Our treasures (material possessions) can own us. Matthew 6:21 states: “For where your treasure is, there your heart will be also.” (NIV)

Philippians 3:14 is a bold statement: “I press on toward the goal to win the prize for which God has called me heavenward in Christ Jesus.” (NIV)

Stay on top of this situation, be creative, and help young people keep their eyes on the prize!

//

Sue Summers is a Christian media analyst, teacher, author, and speaker. She is the Director of Media Alert!

Her website is: www.MediaAlert.org

Sue can be reached at: Sue@MediaAlert.org

adaption, Author tools and hacks, Faith, ingenuity, Laura Bartnick, op-ed

Ingenuity Colors a Wall

By Laura Bartnick
Managing Partner, Capture Books

During the holidays, I had the opportunity to host the inventor of a well-received artists’ pastel, the Terry Ludwig Pastels and his lovely wife in my home.  I learned how his creative need for widening a small array of pastel colors to vastly more colors begat an ingenuity to create them himself.

For Terry, learning how to mix and shape these new pastels for personal use led to bulk mixes of the pastel shaped chalks and also to the business of selling them to other artists. Soon, the success he received outgrew his ability to paint and to run the pastel business. Fortunately, in retirement, Terry’s son, Geoff, continues to run the family business.

INGENUITY COLORS THIS WALL

Soon after, another company came to my attention, an innovative and ingenious company that actually grew in lean times when other companies gave way to the competition.

Braun Brush Company is one of America’s oldest family-owned industrial brush manufacturers. From the start, Emanuel Braun, a German immigrant, implemented handmade, quality manufacturing techniques to produce brushes as effective household tools. They became popular.  Who doesn’t need a variety of brushes, right?

However, at the turn of the century when the industrial revolution started, the factory, like most small manufacturing businesses, fell on hard times. Mass production by machine, whether inferior in quality or not, overwhelmed them. Authors and publishers might relate to the phenomenon as they experienced the mass marketing of self-published books took over the marketplace.

Again in the 50s, when China began mass production of common household items to America, Braun, could have given up production of his homemade brushes.

pexels-photo-45059
Photo by Dom J on Pexels.com

Instead, Braun began identifying a person at a time needing one unique brush. He could still fill that market of one each time he designed a unique brush making his mark up, because the machines were making multiples for the masses, not unique needs. Finding one-of-a-kind niches, inventing brushes for commercial institutions such as NASA and nuclear plants for cleaning silos, sustained Braun’s brush business.

Braun cylinder brushREINVENTING THE WHEEL – A GOOD INVESTMENT?

Artisans and business people are often warned not to waste time or resources in trying to reinvent the wheel. In this instance,  I’ve learned the opposite is true. It helps to be willing to reinvent the wheel for different purposes and vehicles.  Thinking about this, it may be common sense that the same wheel would not suit all purposes, nor does the same brush.

Braun understood that not all designs were for all people, so he turned the tables and specialized. Ingenious. Sometimes it isn’t the quantities, but the value of rarity. Due to the improvisation and determination of the family owners and managers, Braun continues to design, craft, and sell brushes in new markets.

I have discovered, time and time again, that one person may be a visionary while others must get on board with the business sense, varieties of production needs, or sales in order to make the business succeed. Each person must use ingenuity to succeed in creating a full picture from the puzzle pieces.

NOT EVERY CREATED THING IS PRODUCED FOR ALL

Some people mass-produce their art for those who decorate personal spaces with reproduced poster art printed on less quality paper, sold, and appreciated en mass, ie. think the paperback novel or Kindle readers.

Some people want to see their own work up on the wall, ie. think the vantage press hardcovers or those who use their books for establishing a legacy.

Some only want to produce enough work to give gifts to friends, club members, and business associates.  Others need to make a living and are able to gain the aid of professionals to either become a classic household name in a genre or form.

In readers as in the art world, there are those who collect, those who invest in local artists and masters.  You understand, if you have an original signed and dated piece from a local artist, author, or a master in any era, it is safe to say that only those who come into your space will likely see it.

Like showing off a beloved library, an original art piece may be the dictating factor for how the rest of the space is decorated and furnished.

KEEP UP WITH HUMAN APPETITES

Finding and selling to the markets basically means that the creator has discovered a way to feed someone’s appetite. It comes down to that.

It’s great to create new stories and new things, but there are some things that are universal patterns and needs requiring  some pattern of format or reformatting. This is true in writing a widely read book.

A novice author dreams of seeing his or her book mass-produced. For me, when the self-publishing phenomenon happened, when all manner of marketing and social networking advice overwhelmed me, I floundered and moved into low gear. The transformation of the bookselling industry was about to spit out the hobbyists from the author-entrepreneurs. And, I wasn’t ready to give up.  In digging in my heels, I had a lot to learn.

One of the things I learned related to finding a niche of readers, and describing my book as the answer to their appetite for discovering the source of creativity and learning to follow a true pattern of success.

In 2020, when I approved the final revision of my book, Welcome to the Shivoo!, I smiled thinking, “That’s a book I want to buy and read myself!”

Authors and publishers aim for more readers and merrier times. Whether this dream becomes fact, real art always comes from the heart. When an artisan believes in his or her process and skill, adapting ideas to reproduce stories in a bigger way and by a preferable means becomes real-world work.

What a delicious assurance.

 

Occasionally, authors believe they have written their only masterpiece.  With the work and expense required to establish themselves, it feels unlikely that another manuscript so heartfelt and well-researched will ever pour from their fingertips again.  They want their books to be mass-produced, and when at first this fails to happen, spirits fall in chorus like a requiem.

It’s simply the excitement and pathos of a first book singing out a delicious moment. But, there is a whole new career awaiting.

Getting a book published produces a bell-curve of an overwhelming high and extreme low of emotion before the reality of the artisan’s business work ethic sets in. However, it is unfounded to think that new inspiration can never spurt to the surface again considering the wellspring of ingenuity contained in the life events of any artisan.

Imagine logo Capture Books_smallWhen a writer has found one passion, another passion will likely emerge parallel to the appetites sparking at the time. An opportunity to produce a sequel or a similar brand of book will begin to tug at a sleeve. The question is, will the creator accept being the vessel in the future? Will the creator continue to find the hope and motivation as Braun found to prepare for a future society, to accept this new manuscript in the new language of a new people?

I like to keep a notebook, camera, and recorder nearby to document the interesting things that pass through my life so that I may one day adapt them into new art, or writing, or sales systems.

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Making investments of time, making new connections, encouraging and celebrating old friends, building a stack of different contact lists, figuring out new sales taxes, new applicable laws and trends, learning software and state of the art sciences, showing up to present at libraries and social clubs, and learning the ropes of publicity, are they worth the effort to you?

Every day, you and I are just like Emanuel Braun who was beckoned and wooed by life’s need to survive in New York’s transitioning society and the crux of needed creativity. You cannot blame your competitors who found a rung on the ladder before you did.  Learn from them. You cannot hold customers captive without new products. Keep inventing.

You and I are the ones who must continue to get gritty, work late nights and early mornings, research, edit, barter, and train.

Be Braun.