adaption, analysis, Author tools and hacks, Back Covers, Book Blurbs, Laura Bartnick, Tonya Jewel Blessing

When My Book Blurb Bustled and Bounced

Click to discover more about Tonya Blessing’s books

A Conversation with Tonya Jewel Blessing and Laura Bartnick

Tonya Jewel Blessing

Tonya Jewel Blessing: I recently learned in two quick minutes how a blurb on the back of a book cover can sell books or dissuade potential readers from choosing a book.

We all know how important spelling and punctuation are in a book. But, I don’t think I realized that English basics are just the beginning of what matters in a book blurb until two media professionals picked up my novels. Each of my books have a professionally written, third-person description on the back cover. I realize this is paramount to converting book browsers to buyers.

At a recent media convention, a man connected with a film production company selected my first historic Appalachian novel, The Whispering of the Willows based on the book blurb on the back cover. The verbiage ‘similar to modern sex trafficking issues’ also sparked a conversation about the plot of the book. He promised to buy it for consideration.

Another reader-influencer looking for compelling stories at this media convention passed over my second novel The Melody of the Mulberries based on its book blurb. The reactions of both people, who visited the author booth, initially surprised me. Then, as I perused the  other author stations, I found myself doing the same – picking up a book, reading the back cover, and making a purchase decision based on a couple of paragraphs about the story.

Laura Bartnick

Laura Bartnick: Capture Books began to market The Whispering of the Willows in earnest to the Amish/Mennonite sector and to the West Virginia readership when the publisher could show that:

a) women’s issues were creatively handled, and

b) significant community involvement absolutely changes the course of a girl’s life after she is a victim of rape.

c) timing matters. Reverberating southerners became passionate readers of The Whispering of the Willows after National Public Radio broke the news about the West Virginia opioid crises. After the report featuring the opioid documentary by filmmaker Elaine McMillion Sheldon, produced in part by the Center for Investigative Reporting, where a female judge, a church social worker, and a policewoman joined forces to creatively alleviate the crisis in the hardest-hit county, Capture Books decided to offer BLESSING’s novel to this community.

d) the women in the novel did not wear pants.

While BLESSING’s exquisitely clever sequel, released in the fall of 2019, is marketable to a lover of Americana and to a Christian romance-loving readership, the acquisitions gentleman seeking a modern hook with a correlation to a “cause” failed to find that kind of subject matter on the sequel’s cover.

The lesson learned is that listing a cause as a keyword or subject-matter can reach potential cross-over markets.

Book blurbs are also written for librarians, advertisements, flyers, and online bookstore platforms. Each of these has a variety of required words, suggested keywords and phrases, and are written specifically to hook certain types of readers.

I spoke with a very frustrated author last week who reported that she wasn’t earning royalties from her publisher on her book and wanted my opinion. I looked up her title and discovered there was not a single word of book description, and her book was only listed in one category. It simply wasn’t selling because there were no keywords alerting people to the existence of her book. Even if potential readers looked up the exact title, there was no book description to explain what it was about.

Tonya Jewel Blessing: My first novel was picked up by Tantor Audio Books because of its record sales in late 2018 after we marketed directly to the opioid epidemic on Amazon. Subsequently, my sequel has been steadily picking up new readers and finding its own voice with historical romance and Americana lovers. Since I didn’t know I could write a sequel in the beginning, my publisher did not market to sequel readers. Consequently, many who read the first book think it is a stand-alone novel.

I agree with E.A. Bucchianerif in that, “There is much to discover that’s not on the back cover!” YET, if the book cover doesn’t spark interest, the book won’t be read. Listed below are some tips for writing a book blurb. 

10 Tips to Write a Book Blurb That Sells

Laura Bartnick: Yes, and here are some more clues to what works and what doesn’t on the back cover:

  1. “I wrote this because…” or “My character is based on…” is better placed inside the book as a prologue or author’s note.
  2. Larger fonts with less copy will catch a reader’s attention.
  3. Aim for a description of keywords written to the interests of a reading group.
  4. Getting an editorial endorsement printed on the cover will garner immediate interest and give the author borrowed authority.
  5. You may also want to put the name of the publisher, the logo, the subject matter or genre, and the price of the book onto the back cover.
Book Poster for Christian Colleges, Theology of Creativity, Academia
Book Cover by Tracy Fagan. Read the Book Description by clicking on the title.
Book Cover by Tracy Fagan. Read the Book Description by clicking on the title.

Book Cover with Readers’ Favorite award and marketing blurb to romance readers.
Book Cover by Chloe Belle Arts for The Melody of the Mulberries by Tonya Jewel Blessing
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breath of joy, Coronavirus, featureed, Kathy Joy, spring books, spring season

Spring Tiptoes Into March 20, 2020

By Kathy Joy, Author, Breath of Joy: Singing Spring

Photo by Kathy Joy #SpringhasSprung

The first mild morning–that particular morning when you trade in the heavy coat for a mere sweater–is cause for celebration.

Most years in wintery climes, spring’s official arrival gets top coverage in media outlets everywhere. The first glimpse of a crocus is a metaphor for hope.

But this year it’s different. This year, we are self-isolating; hunkering down, finding new ways to fix canned beans.

While coronavirus dominates the news, spring tiptoes in: Hesitantly, on cat-like feet, it slinks in sideways, taking a seat in the shadows.

Nobody notices a shift in the breeze, a heady buoyant quality that tousles pigtails and tugs playfully on sequestered souls.

Robins, oblivious to the crisis, are leaning in for earthworms, pausing only to trill their signature birdsong.

Living things are stretching their roots beneath our feet, wriggling and rejoicing at the approach of the resurrection.

#SpringBooks

It’s all happening, all around us, despite the looming dread of COVID-19.

Tight-fisted rhododendrons are ready to unfurl in bursts of pink, purple, red and white; forsythia hedges will soon be trumpeting their yellow splendor; daffodils not far behind in their marching brigades of buttery magnificence.

If we could just part the curtains on spring’s arrival and take a peek, we might be astonished. We might be gladdened; we might be reminded who’s got this whole weary world in His hands.

“Do not be afraid of those who kill the body but cannot kill the soul. Instead, fear the One who can destroy both soul and body in hell. Aren’t two sparrows cheap, sold two for a penny? Yet not one of them will fall to the ground apart from the will of your Father. And even the very hairs of your head are all numbered” (Matthew 10:28-20, Study Bible).

#Sing #Spring #SingingSpring #BreathofJoy
#Activity #Booksites #ReadaBook #Coronavirus
#ManRerollingTP #SalvagingToiletPaper #ToiletPaperHumor

analysis, breath of joy, family caregiving, Inbound and Outbound Marketing, ingenuity, rethink

I PREDICT GREAT THINGS FROM SOCIAL QUARANTINE

Photo by Lum3n.com on Pexels.com

Yesterday my husband and I made a concerted effort to not go anywhere. 

We have enough food, enough toilet paper, enough entertainment. By the end of the day though, we were tired of lounging in our jammies saying to each other, “Isn’t this great?” The roast and potatoes and carrots tasted like Sunday dinner without the guests.  Hmm. Maybe a shower and getting dressed would have helped the humor after twelve hours of forced leisure.  Even our dog seemed lowly, dumped out on the carpet. I looked at his water bowl and realized that in the change of routine, we’d neglected him.

Still, I predict great things to come of this social quarantine, don’t you?

Boredom births games, boredom births conversations, and silliness, and sex.

Photo by Pixabay on Pexels.com

I’d already seen several programs on the T.V. and just wanted to click off the power button. It felt like the reruns after 9/11. I decided to clean a room, and I found some forgotten treasures! In that little corner of heaven and for a couple of hours, I saw why cleanliness might prove to be next to godliness.

Explorations in the bookshelf, the stored software-to-learn list, webinars held on the back burner, homeschooling and getting to know one’s kids will all take shape.

All that attention kids need and crave from their parents will feel a little awkward at first. Arguments and fights will break out. They’ll look each other in the eye after a few hours and think, is this really happening?  Do I even know this person in my house?!  Then, the serious discussions will start to take place.  Values, politics, meaning, personal strengths and weaknesses, the I-never and what-if discussions.

Things you never wanted to do, you’ll do, and discover you’re pretty good at it given some time.

After we slap our foreheads, remembering to feed our pets out of routine, we’ll tire of the couch and go out to weed the garden. Who weeds the garden anymore? Lawn services are the closest thing to beautifying the landscape we see around our neighborhood.

  • So, we’ll go outside there, and find some twigs to tie into wreaths and furniture. 
Photo by Pixabay on Pexels.com
  • We’ll decide to whittle a piece of wood into shape. We’ll find some glue or caulk or paint and start playing around. Our faces will relax. Smiles will be found.
  • Families will tell stories about grandparents and ancestry and wonder whether they should plan to visit their past in another state, another country entirely.  Budgets for historical discovery will be made.
  • Designers will remember that they enjoyed drawing at one time, and they will begin to design upgrades to their houses. Negotiators, desperate for an income, will negotiate prices for work.  The economy will plunge and adjust and perhaps prices will take a turn for the more reasonable.
  • Inventors will grow industrious.  I remember we had installed a gas fireplace with a self-lighting pilot light in our old home because, at the time, rolling electrical black-outs were an issue in winter.  In this particular crisis, I’m not sure how helpful the self-lighting pilot would be to eradicate COVID-19, but I am sure that industrious minds will begin to invent heath systems, tools, and hacks for hospitals, homestays, working from home, and bartering.
  • Would-be authors who have always wanted to write their masterpiece will begin an outline, a first page, a rewrite.
  • People who fear big brother’s orchestration of society and privacy will invent new protections and products and ideas.
  • Lawsuits will be settled outside of courtrooms. Fences mended.
  • We will face our inconsistencies as human beings and personal failures won’t spiral into martyrdom into, “Yes, I’m the trash heap of humanity.” We’ll have the time to talk through specifics, and analyze behaviors, and practice improvement.
  • Stress factors will release their vice-grip on life, and when we take a long look at what our parent or child is capable of, we will want to form a production line in the family to make the best ideas flourish.
  • The wiggle worms will get in their cars and drive around to discover what is going on around them, what spring looks like, what birds congregating in gangly trees sound like in chorus.
  • Adult kids will remember their neighborly shut-ins, their elderly parents and grandparents, and try to do whatever they can to assist them out of loneliness and fear. Concerted efforts to meet these needs will be met with surprising rewards.
  • Those who enjoy singing will sing again, privately or from their balconies, together in their families, in devotion to their God and to each other.  Songs will be written. Pictures painted.
  • Family meals prepared and eaten around a dining room table. And, someone will say, “Thank you!” “Um, this is good.  Is there more?” And, someone else will decide to eat together on the sunny patio and say, “What did you learn today from this strange isolation? Did you invent something wonderful?”
  • And, a kid will say, “I found the sewing machine and decided to hem my pants, but then I tried to make something else, and guess what?  I can sew!”

All of these things will happen because we are not toting each other to hockey, basketball, concerts, the gym, school, our places of worship, and work.  Deadlines will not rise up and press against our very bodies for closet space. Instead, Leisure will introduce herself as the new skeleton in our closets.

In your leisure, accept our free gift to read Mister B: Living with a 98-Year-Old Rocket Scientist.
analysis, Author tools and hacks, featureed, ingenuity, rethink, scrutinize, Tonya Jewel Blessing

TO POST OR NOT TO POST

When and How to Leave a Review.

Book reviews are an author’s lifeline. To sell books, positive reviews are required. The reviews also need to appear in a variety of venues and sales platforms such as Goodreads, Barnes and Noble, Amazon.

Do you know that there are bookstagrammers on Instagram stirring up goodwill for authors these days? And even Pinterest boards are a great way to share a book review!

My book sales flourish in direct relation to the number of reviews others have posted for each title.

I am an avid book reviewer on Goodreads, and although I’m sure that somewhere there are specific instructions for writing a book review, my personal perspective on reviews are as follows:
  

1. I write reviews for genres that I enjoy or because of information gained.  It isn’t fair to write a biased review based on a genre that might not be a favorite of mine.

2. I also don’t write reviews on books that I read out of necessity but might be about topics that I don’t particularly enjoy. 

3. I don’t include criticisms in a book review that are outside the scope of the story.  Authors often don’t have control over font size, book covers, chapter heading designs, etc. 

4. I also pay attention to a book synopsis before reading the material. If a book overview gives direction about the story, I don’t want to complain about something that I knew upfront. 

5. If I have a criticism about book content, I research and do my best to make sure that my input is valid. 

6. Some books are agenda driven. If I know that in advance, I don’t believe that I should use a book review as a platform to debate a personal agenda. 

7. Authors have no control over book orders and shipping. If I order a book and there is a shipping problem, I don’t penalize the author by writing a negative review. 

8. I am diligent about sharing just enough information about the story but not too much information that might spoil the book’s story for the next reader

MOST IMPORTANTLY – I enjoying reading and sharing feedback freely and appropriately.
 
As an author, I welcome reviews. The positive reviews warm my heart, and the not so positive reviews challenge me to grow in my writing.  
adaption, Author tools and hacks, clickbait, Faith, featureed, Inbound and Outbound Marketing, ingenuity, op-ed, Soothing Rain

“Oh, I Need That!” Clickbait

Media Alert!

0September 4, 2019 Reprinted with editions

By permission of Capture Books co-author, Sue Summers

“Don’t become so well-adjusted to your culture that you fit into it without even thinking. Instead, fix your attention on God. You’ll be changed from the inside out. Readily recognize what he wants from you, and quickly respond to it. Unlike the culture around you, always dragging you down to its level of immaturity, God brings the best out of you, develops well-formed maturity in you.” Romans 12:2 (The Message)

“Oh, I need that!”

Photo by Pixabay on Pexels.com

Advertising is ubiquitous! Indeed, it’s everywhere! The average American sees 3000-5000 ads per day. Think about it! That doesn’t mean just TV commercials… it counts every form, including signs as you are driving down the street, pop-up ads on the computer, brand names on clothing, notices on buses, upcoming event reminders in bathroom stalls, etc. Every day we’re bombarded with messages that intend to direct our buying, thinking, and actions.

And so are our children and teens.

Our culture today is overrun with ever more invasive means of getting messages to us. In September of 2015, BBC reporter, Ben Frampton introduced the Changing Face of Journalism as clickbait from the outset of any news article. Technology is being utilized in new ways that impact our daily lives and attract our eyeballs to messages. Perhaps you have been a  “victim” of clickbait.

“Clickbait consists of attention-grabbing headlines used for Web content to lure readers into clicking on normally uninteresting content. Many websites use clickbait as a mechanism to gain popularity via higher click-through rates. Clickbait is characterized by a highly enticing headline with a hyperlink that, when clicked, reveals a website that has content that is not nearly as interesting as the headline. Clickbait is therefore considered to be a strategy to increase the number of views to a particular Web page.” (Techopedia.com)

Photo by Hope Aye on Pexels.com

Have you read clickbait headlines such as,

“Lose 20 pounds in 20 days! New miracle pill!”

“Which Hollywood couple is giving away millions?”

“Seniors: stop paying property tax! Learn this easy strategy now!”

Sometimes these headlines immediately redirect a reader to a different domain. They are simply fishing hooks.

Buzzfeed alone regularly attracts more than 10 million unique users in a single day. 

Buzzfeed can bring strong returns for careful users, but it has also created expensive traps for the unsuspecting.

Bloggers often use clickbait to earn their influencer income through affiliate marketing. However, promoting affiliate products can easily distract not only a blogger’s readership, but also the hopeful content blogger from the central purpose of his or her blog.

Products are not the only thing being sold through clickbait.

Personal information is transferred through every click made to the collectors and analyzers of these products and services. This fact can be used positively when you are able to grow a base of contacts to use for legitimate business and kingdom purposes.

A darker morass of reasons others may use clickbait.

When a woman clicks on a piece of clothing or sleepwear, she may find herself next inundated with new ads for women of her age and size in sultry and lewd poses. When a boy or girl clicks on an ad, it is not unusual to discover advertisements for games, adventures, political ads, pornography, phishing sites to military operations, sign up sheets, edgy books and other age-monetized bait popping up on tomorrow’s online screens.

Because religious advertisements are considered a hate-speech liability to fan bases, it is not a Christian ad we can count on seeing unless the advertiser has taken pains to identify only easily recognized Christian buyers acceptable to the marketing host.

Our children need to be introduced to this marketing strategy so they are aware of the intentionality and purpose of these alluring headlines.

And then there’s location-based marketing.

Have you received a text message from a store just as you were driving near it?

Location-based marketing (LBM) typically takes advantage of the geolocation of a customer (usually via a GPS-enabled device) and uses these techniques… to send personalized and relevant messages at the right place, at the right time to the right person.” (www.martechadvisor.com/articles/geolocation/how-location-based-marketing-will-disrupt-marketing-in-2019)

Does this CEO’s statement bother you? “Augmenting location with data about user behavior patterns enables a brand to create more timely, customized user engagement.” (Laetitia Gazel Anthoine, CEO, Connecthings)

More technology, more knowledge about each person’s consumer habits and personal preferences, more desire to sway your thinking, buying, and actions, and lo and behold! GPS-based marketing!

We all need to raise our awareness of “Peeping Tom” marketers and interfering corporations. If you recently looked at e-bikes on Amazon for a possible purchase, and then you were suddenly accosted by pop-up ads for e-bikes on Facebook, websites, and online games… it wasn’t a coincidence!

Advertising has come a long way, baby! No doubt there are more intrusive techniques being created right now, with the ultimate goal of saturating your life with appealing hard-to-ignore ads.

God has told us to be ever vigilant. We need to be dealing with life with “eyes wide open”.

So how can we help teens become media-savvy about the culture that surrounds them?

Photo by Kjell Kuehn on Pexels.com
  • Discussion is crucial. Talk with them about why advertising is part of our daily lives. Ask, “Where do you see ads?”
  • Discuss both the benefits and the downside of advertising. Ask, “Why do you think advertising works?”
  • Ask, “Is the accumulation of possessions enough as the purpose of a life?”
  • Ask, “What resources are available to create useful click ads for kingdom purposes? Do you have a service or a product for which you would like to design a click ad to help others?”

The world says you are what you own. Our treasures (material possessions) can own us. Matthew 6:21 states: “For where your treasure is, there your heart will be also.” (NIV)

Philippians 3:14 is a bold statement: “I press on toward the goal to win the prize for which God has called me heavenward in Christ Jesus.” (NIV)

Stay on top of this situation, be creative, and help young people keep their eyes on the prize!

//

Sue Summers is a Christian media analyst, teacher, author, and speaker. She is the Director of Media Alert!

Her website is: www.MediaAlert.org

Sue can be reached at: Sue@MediaAlert.org